THE NALA Shares Top Tips on How New Businesses can be Found Online

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Marketing experts at THE NALA list the top three ways the company’s Reputation & Directory Management platform helps new businesses get discovered online.

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You should begin requesting reviews from your clients the moment you have your social media pages set up. And don’t forget to respond to any reviews right away, negative or positive. This shows you care and are listening to your customers.

In today’s business world, the Internet is integral. Everyone Googles everything, including a business before doing business with them. With so much competition, new businesses especially need to be found online in order to compete. This is where THE NALA’s Reputation & Directory Management (RDM) platform can help.

“RDM is specifically designed for the marketing needs of local businesses nationwide,” said Eric Adams, Vice President - Production of THE NALA. “It helps you take control of your most important business listings and be discovered online.”

To educate new businesses on how to be found online, Adams and Tiffani Tendell, Vice President - Communications and Business Development at THE NALA, list the following three tips:

No. 1: Create, optimize, update, and sync your information. Business listings are an easy way to gain local citations and increase your presence online. “We partner with the most influential listing sites,” added Tendell. “RDM helps businesses get discovered on the most relevant search engines and directories.”

In fact, based on Domain Authority (a search engine ranking score that predicts how well a website will rank on search engine result pages), THE NALA has you covered with most of the top directories, including, but not limited to, Facebook, Google My Business, Bing, Yelp, Better Business Bureau, Foursquare, Manta, Merchant Circle, and Hot Frog.

No. 2: Set up social media accounts and ask clients for reviews. At the very least, a business needs a Google My Business listing, Facebook and Yelp to get them started. “You should begin requesting reviews from your clients the moment you have your social media pages set up,” advised Adams. “And don’t forget to respond to any reviews right away, negative or positive. This shows you care and are listening to your customers.”

Reviews can boost a business’ SEO, which enables customers to easily find the business and high ratings help ensure customers choose your business over your competition. However, in a recent Womply study, it showed that the total number of reviews has a larger impact on revenue than average star rating. Simple fact is a business needs regular reviews.

No. 3: Be consistent. Keep in mind that incorrect directory listing information is one of the top damaging factors in ranking. Many businesses have incorrect data in their profiles, whether it be because they moved, changed their numbers or even business names. This incorrect data can remain online and will continue to be recycled until you take action. “Because of this, your business is missing out on calls, emails, leads, traffic, customers, and money,” noted Tendell.

“NALA has been simple and straightforward to use. Within a week of directory management we moved to the first page of Google. After trying a number of review services that didn’t work at all we are getting reviews. Great service,” noted a Capterra reviewer.

With THE NALA’s RDM, 94% of businesses get more profile views than before, 72% get more map navigation visits and 85% get more inbound mobile phone calls. For more information about how to become discoverable online, check out our short video here.

The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, THE NALA helps businesses flourish in their local community. THE NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. THE NALA provides press release services. Press releases provide earned media, build brand authority, reach new audiences and build credibility with third-party validation.

For media inquiries, please call THE NALA at 805.650.6121, ext. 361.

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