NEW YORK, Oct. 30, 2018 /PRNewswire-PRWeb/ -- From the inaugural IAB Direct Brand Summit in New York City, The No Middleman Project announced the official launch of the world's first searchable directory and online showroom of direct to consumer products and brands.
At NoMiddleman.com, consumers will be able to easily find products and brands with "less middlemen and more value," according to No Middleman founder Stephan Aarstol. "These are direct to consumer products that deliver substantially more value—lower prices, higher quality, or outstanding customer service—and in some cases, all three."
For nearly a year, the No Middleman Project has been researching and evaluating these direct to consumer brands. Brands that make the cut receive a full brand feature profile at NoMiddleman.com, and also get their products added to the site's easy-to-search product directory, all at no cost to the brand.
NoMiddleman.com currently features direct to consumer products in over 1,500 categories, with more being added every day.
"The direct to consumer revolution is finally here," said Aarstol, who is also the founder of Tower Paddle Boards, one of the biggest success stories from ABC's Shark Tank. "As a direct to consumer brand owner myself, I know the pain points, fears, and the opportunities we're all dealing with, and I've designed NoMiddleman.com to help all direct to consumer brands thrive."
In every product category imaginable, from mattresses to bicycles to contact lenses, direct to consumer brands are disrupting traditional brands—brands with expensive middlemen and multiple markups.
But there's one huge problem: online shoppers are increasingly flocking to only one shopping site and one search engine. For businesses trying to be found there, it's becoming crowded and expensive.
That's where The No Middleman Project comes in, helping to shine the spotlight on direct to consumer brands at NoMiddleman.com, and connecting these brands with consumers—for free.
"We're helping out both sides of the table here," said Brad Kauffman, COO & Editor In Chief. "Every marketer on the planet will soon claim to be direct to consumer, so consumers need curation. They need a faster way to find brands that are truly direct to consumer, and truly delivering more value to consumers."
"And for the brands delivering value to consumers, we want to give them a place to connect directly with consumers, for free, without worrying about skyrocketing advertising costs in the future," he said. "This is a platform built by a direct to consumer leader, for all the other direct to consumer leaders."
About The No Middleman Project
The No Middleman Project maintains a searchable directory and online showroom for the world's best direct to consumer brands. At NoMiddleman.com, consumers can quickly and easily find thousands of direct to consumer products across nearly 1,500 product categories. Consumers click through directly to brands' websites to purchase products, and NoMiddleman.com takes no cut of transactions. Brand inclusion on the site is 100% free, but brands must first be researched and vetted by The No Middleman Project editorial team.
Visit https://www.NoMiddleman.com to learn more, discover products and brands, or suggest a direct to consumer brand for The No Middleman Project directory.
SOURCE No Middleman Project
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