“NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC,” said CEO Karyn Schoenbart.
PORT WASHINGTON, N.Y. (PRWEB) November 03, 2020
The NPD Group, a global market information provider, has acquired Pricing Excellence, a retail analytics company which uses proprietary cloud-based computing technologies to deliver market insights.
The acquisition complements NPD’s robust portfolio of information services spanning more than 20 industries with new methodologies that will enhance the firm’s ability to provide insight across emerging channels and provide more granular data faster.
Pricing Excellence Founder Nathan Krol has joined NPD and will continue to lead the business for current product offerings Market Insight and Data Ladder. The team will also explore complementing these offerings with NPD data. NPD will leverage Pricing Excellence expertise and machine learning to enhance recently introduced tracking services for the Home Improvement industry.
“NPD is focused on delivering best-in-class data through our core products and alternative data sources for measuring emerging channels such as DTC,” said CEO Karyn Schoenbart. “COVID has accelerated market shifting and introduced new layers of complexity and urgency. We’re excited to be at the forefront of helping our clients navigate a new normal.”
About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.