The NPD Group Announces Winners of Annual B2B Channel Performance Awards

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The awards were given to brands that achieved the top revenue or secured the highest market share point change in the U.S., according to NPD’s B2B Distributor and Reseller Tracking service

NPD B2B Channel Performance Award Winners

While the channel has been challenged with schools, office buildings, and other places where B2B technology usually thrives remaining empty over the last several months, we expect the channel will continue to seize opportunities that arise.

The NPD Group announced today the winners of its third annual B2B Channel Performance Awards during The Channel Company’s XChange+ Virtual Experience digital event. The awards were given to brands that achieved the top revenue[1] or secured the highest market share point change[2] in the U.S., according to NPD’s B2B Distributor and Reseller Tracking service, which tracks monthly sales-out information from the largest IT distributors and resellers.

The awards celebrate 14 winners across 7 categories in the U.S. B2B technology hardware and software markets. Given the impact of COVID-19 in the technology channel over the past several months, a new Work from Home category has been added to highlight sales of products designed to enhance the work from home experience.

“Today we are announcing the NPD B2B Channel Performance Award winners and virtually celebrating these companies that have realized success over the last year,” said Kate Roe-Semyon, President, B2B Technology Practice, The NPD Group. “While the channel has been challenged with schools, office buildings, and other places where B2B technology usually thrives remaining empty over the last several months, we expect the channel will continue to seize opportunities that arise as has been the case with notebooks, tablets, cloud infrastructure and PaaS, to name a few growth areas.”

“The Channel Company values our continuing collaboration with The NPD Group on the B2B Channel Performance Awards. We are impressed with the leadership and innovation these award winners brought to the IT channel during this unprecedented period of change ushered in by COVID-19. They embody the companies that are the hallmark of our XChange conferences—nimble technology suppliers who are able to quickly adapt to market conditions and provide products and services that meet transformative times,” said Blaine Raddon, CEO, The Channel Company. “Congratulations to the award winners and thank you to NPD for your dedication to helping solution providers and technology companies thrive in this new world.”

Award Winners for Top U.S. Revenue
Category / Winner
Mobility / HP, Inc.
Pro A/V / Samsung
Work from Home / HP, Inc.
Data Center Ecosystem / Cisco
Digital Transformation / Cisco
Best of the Channel – Software / Microsoft
Best of the Channel – Hardware / HP, Inc.
Source: The NPD Group, Inc., U.S. B2B Distributor and Reseller Tracking service, 12 ME May 2020

Award Winners for Top U.S. Market Share Point Change
Category / Winner
Mobility / Microsoft
Pro A/V / LG Business Solutions
Work from Home / Jabra
Data Center Ecosystem / Palo Alto
Digital Transformation / AMD
Best of the Channel – Software / Autodesk
Best of the Channel – Hardware / Lenovo
Source: The NPD Group, Inc., U.S. B2B Distributor and Reseller Tracking service, 12 ME May 2020 vs. 12 ME May 2019

[1] Based on annual dollar sales in the U.S.
[2] Based on year over year dollar market share point change in the U.S.

NPD B2B Channel Performance Awards Methodology
Results for the NPD B2B Channel Performance Award winners are based on actual U.S. B2B technology revenue and market share data over the past year (12 ME May 2020), as reported by NPD’s B2B Distributor Track® and Reseller Tracking service. To be eligible for the award, vendors are required to have sold corresponding products through the indirect B2B channel for a minimum of one year and through two or more channel partners.

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, video games, and watches. For more information, visit npd.com. Follow us on Twitter: @npdgroup and @npdtech.

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