The NPD Group Appoints Larissa Jensen as Vice President, Industry Advisor for U.S. Beauty Practice

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A beauty expert with more than 20 years of experience and most recently NPD's executive director/industry analyst for Beauty, Jensen tracks the industry and anticipates market trends across the prestige skincare, makeup, fragrance, and hair categories.

Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group

Global information company The NPD Group has named Larissa Jensen as Vice President, Industry Advisor for the firm’s U.S. Beauty business.

A beauty expert with more than 20 years of experience, Jensen tracks the industry and anticipates market trends across the prestige skincare, makeup, fragrance, and hair categories to help brands, manufacturers, and retailers evaluate new business opportunities and better run their businesses. She has spent the last 15 years at NPD, working closely with both point-of-sale and consumer information, is a frequent speaker at established industry events, and is regularly quoted in the media.

“Larissa packages passion, enthusiasm, and insightfulness to delight our clients and the broader beauty community with her in-depth understanding of the beauty industry and its trends,” said Lori Monaco, President, U.S. Beauty, The NPD Group. “She is a valuable asset to all who cross her path, including those striving to take their beauty business to the next level.”    

Spanning various roles within NPD’s Beauty practice, Jensen was most recently executive director/industry analyst, serving as NPD’s beauty spokesperson and providing industry insights and consultative services to beauty clients. Earlier in her career, Jensen held marketing positions at The Estée Lauder Companies, Inc. and L’Oréal USA. She earned a bachelor’s degree in Communications from Ithaca College, and a master’s in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology.

About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 29 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches. For more information, visit npd.com. Follow us on Twitter: @npdbeauty.

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MARISSA GUYDUY
The NPD Group
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