The integration of FeliCa Networks’ receipt tracking capabilities will help NPD clients in the Foodservice Industry attain Insights into consumer behavior never before seen
NEW YORK, and TOKYO, Japan (PRWEB) January 29, 2020
Global information provider, The NPD Group, today announced it has entered into a definitive agreement with FeliCa Networks, Inc. (FeliCa Networks). With FeliCa Networks’ receipt tracking solutions, NPD will launch its enhanced Foodservice Receipt Tracking service in Japan.
Collaboration with FeliCa Networks will give NPD access to receipt-level information on an on-going basis. It complements NPD’s CREST®, providing NPD clients with the ability to view insights into consumer behavior.
CREST, NPD's global flagship information service for the foodservice industry, daily analyzes consumer visits to domestic restaurants and ready-to-eat outlets. CREST is the leading source for trends, performance indicators, and market sizing, and insights that span the entire supply chain, from manufacturers to distributors to operators.
“We are excited to announce our collaboration with FeliCa Networks,” said Stanley Kee, Managing Director, APAC, The NPD Group. “The integration of FeliCa Networks’ receipt tracking capabilities will help clients in the Foodservice Industry attain Insights into consumer behavior never before seen. CREST is the gold standard for capturing the total foodservice market, for market sizing, market share tracking, understanding visit details, reason for visit and visit satisfaction. Using receipt data, we can look at a group’s behavior over time, and help our clients to better address the competitive landscape.”
About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 29 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, video games, and watches. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
About FeliCa Networks, Inc.
FeliCa Networks, Inc., established in 2004, provides a wide range of technologies and solutions for NFC/FeliCa service platform. In addition, FeliCa Networks offers digital marketing platform such as receipt tracking solutions. FeliCa Networks’ receipt tracking solutions support consumer behavior analysis and enable food, drink and other consumer product manufacturers to practice their marketing promotion in effective and efficient manner.
FeliCa Networks Web Site: https://www.FeliCaNetworks.co.jp/en/
*FeliCa is the contactless IC card technology developed by Sony Corporation.