Spending on video gaming in the U.S. reached a record $10.86 billion in the first quarter of 2020 (Jan. – Mar.), an increase of 9 percent compared to the same time period last year
PORT WASHINGTON, N.Y. (PRWEB) May 15, 2020
According to the Q1 2020 Games Market Dynamics: U.S.* report from The NPD Group, overall total industry consumer spending on video gaming in the U.S. reached a record $10.86 billion in the first quarter of 2020 (Jan. – Mar.), an increase of 9 percent compared to the same time period last year.
Sales of video game content reached $9.58 billion in the first quarter, up 11 percent when compared to a year ago. Gains were seen across digital console and PC content, mobile and subscription spending, as well as across hardware and accessories categories.
Games such as Animal Crossing: New Horizons, Call of Duty: Modern Warfare, DOOM Eternal, Dragon Ball Z: Kakarot, Fortnite, Grand Theft Auto V, Minecraft, MLB The Show 20 and NBA 2K20 were among the best-performing titles of the first quarter.
“Video Games have brought comfort and connection to millions during this challenging time,” said Mat Piscatella, games industry analyst at The NPD Group. “As people have stayed at home more, they’ve utilized gaming not only as a diversion and an escape, but also as a means of staying connected with family and friends. Whether it was on console or mobile, PC or virtual reality, gaming experienced play and sales growth during the first quarter.”
Strong growth in sales of Nintendo Switch hardware and software helped to offset declines across other hardware platforms, leading the overall video game hardware market to increase 2 percent in the quarter, to $773 million. Sales of video game accessories, including gamepads, headsets, cases and other peripherals increased 1 percent in the first quarter, reaching $503 million.
Methodology: Games Market Dynamics: U.S. provides a comprehensive measure of the consumer spend on video games in the U.S. including purchases of video games hardware, software and accessories as well as on PC games. It is released on a quarterly basis and provides insight and trending into the broader consumer spend on the industry including physical format sales such as new and used physical retail sales as well as game rentals, and digital format sales including full game digital downloads and downloadable content (DLC), spending on subscriptions and mobile gaming. This assessment of the broader consumer spend on the industry utilizes NPD’s monthly POS tracking services as well as consumer data from other NPD trackers, monitors, and reports.
*Accessory sales exclude game cards
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About The NPD Group, Inc.
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, video games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgames