The Pedowitz Group Named Winner of 2016 CRM Watchlist Award, Fifth Consecutive Year; Company Ranks Among Top 3 Consulting Firms for Market Impact

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thE Connection, Inc.

Feb 18, 2016, 14:20 ET


Atlanta, GA (PRWEB) February 18, 2016 -- Revenue Marketing™ company, The Pedowitz Group, announces it is a 2016 CRM Watchlist Winner in the Consulting Services/Systems Integrators category. Now in its ninth year, the CRM Watchlist Award is the brainchild of CRM thought leader, Paul Greenberg. The award’s sole mission: To recognize companies who have made a deep impact on the markets they serve.

“Being recognized a winner, alongside Accenture and Ernst and Young Advisory, in the Consulting Category is a testament to The Pedowitz Group’s reputation as a well established, high integrity firm,” said Jeff Pedowitz, president and CEO, The Pedowitz Group. “Further, this accolade demonstrates the traction we are gaining in the world of Revenue Marketing and the tangible revenue impact we are helping our clients achieve.”

Greenberg’s CRM Watchlist Award is a highly coveted distinction and grueling to win – This year 131 companies submitted completed questionnaires. The intense nomination process requires companies answer 12 revealing questions plus dozens of sub-questions in an essay format. Some of the topics addressed include:

  • Corporate Overview: Vision, Mission, Offerings
  • Financial Viability and Growth Strategies
  • Market Impact: Awards, Recognition, Customer Value and Satisfaction
  • Partnership and Alliance Strategies
  • Thought Leadership
  • Corporate Culture: Community Impact, Management Practices, Employee Satisfaction

Greenberg evaluates each nominee’s marketing strategy, how well they executed and what impact it created. The impact must be obvious, both in the prior year and in the anticipated next two or three years. “To have impact, the company has to have financial stability, solid management, excellent products and services, culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies to get external forces - customers, analysts, journalists, prospects, etc. – engaged,” Greenberg added.

To learn more about Revenue Marketing, contact the experts at The Pedowitz Group.

About Paul Greenberg

Paul Greenberg is author of the best-selling book, CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers. He is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services. Paul is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of CRM luminaries.

About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group, an Inc. 500 firm, is the world’s largest full-service Revenue Marketing™ company. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,200 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 40 national awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, call us at 855-REV-MKTG or visit Revenue Marketer Blog.

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Elizabeth Fairleigh, thE Connection, Inc., http://www.econnectionpr.com, +1 (404) 874-4562, [email protected]