The Right Step DFW Welcomes New Market CEO in Operational Restructuring

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Long-established addiction recovery treatment center welcomes Deana Wilson as Market CEO.

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It is my goal to help grow that 15-year footprint into more opportunities for a variety of client needs and offer supporting efforts that will remove barriers for our recovery population.

The Right Step DFW, a well-established addiction treatment center with over 15 years in the addiction treatment field, welcomes its new market CEO, Deana Wilson. Deana brings 15 years of behavioral health experience to The Right Step and the Promises Behavioral Health team. In her new role, Deana will aid with The Right Step DFW's growth efforts, including facility renovations, assisting with the implementation of the boy's adolescent program and operational initiatives for future satellite locations.

Deana began her career in 2005 in private practice, working her way through a variety of roles with a focus on marketing, admissions and program operations. As she enters her new role of Market CEO, Deana's overall goal is to help the Dallas/Fort Worth community by easing access and opening up opportunities for quality treatment for disadvantaged individuals. For The Right Step DFW staff, Deana will provide support by clearing operational obstacles and giving them additional tools for success along with advocating for them on a local and corporate level. For clients, she wants to create a safe, comfortable space for healing, uphold standards of care that allow for meeting clients where they are and provide a focus on case management for the underprivileged population that ensures that all basic necessities are met after treatment ends. As her role grows, so will The Right Step DFW's reach as its focus moves outward in creating satellite locations that will provide outpatient services like partial hospitalization and intensive outpatient programming.

"I am honored to be a part of a program that has served and helped so many people in the community for the last 15 plus years," said Deana. "It is my goal to help grow that 15-year footprint into more opportunities for a variety of client needs and offer supporting efforts that will remove barriers for our recovery population."

With these exciting transformations in motion, The Right Step DFW can focus on the client experience and offer a standard of care that will expand across residential, outpatient and future satellite services. As Deana steps into her role, the Dallas/Fort Worth metroplex can expect truly accessible treatment options for a variety of clients, from adults to teens to disadvantaged populations.

About Promises Behavioral Health
Promises Behavioral Health is a family of behavioral health programs with regional brands such as The Right Step, The Ranch, and Promises. The company currently operates facilities across Texas, Tennessee, Florida, Pennsylvania and Massachusetts. Promises offers comprehensive, innovative treatment for substance abuse, sexual addiction, trauma, eating disorders, and other mental health disorders. Through its programs, the company is committed to delivering clinically sophisticated treatment that promotes permanent lifestyle change, not only for the patient but for the entire family network. For more information, please visit

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Chrissy Petrone
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