The Salon by InStyle at JCPENNEY Helps to Make Your Hair Your Fashion Forward Statement Piece

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National media tour featuring Matrix and JCPenny Salon Artistic Directors Michelle O’Connor and Dilek Onur-Taylor helps women find out how they can get the looks of the fall at The Salon by InStyle at JCPENNEY

Ever stare at a closet full of clothes and feeling like there is absolutely nothing to wear? Or ever looked in the mirror at a loss of how to revive that look? During those dark times, it might seem like the only logical course of action is to go shopping- but shopping is the last thing to do.

Hair color is the new makeup! And this holiday season women everywhere should make their hair their go-to fashion accessory.

But not all hair colors, styles, and most importantly, textures are the same.

Matrix and JCPenny Salon Artistic Directors Michelle O’Connor and Dilek Onur-Taylor partnered with D S Simon Media and YourUpdate.TV on a nationwide media tour highlighting how women can get the looks of the fall at The Salon by InStyle at JCPENNEY.

O’Connor and Taylor featured the Matrix SoColor Cult line of products and offered insights into the latest fall trends including:

  • How to elevate any look
  • How to transform any everyday look with fun, flirty or fierce fashion forward hair color
  • How to make hair the main statement piece accessory
  • Color section that fits – lifestyle, upcoming events, upkeep
  • Why someone might need a consultation and where to go

Go to JCPENNEY.COM to find the nearest salon for a consultation to book a color service and new clients please go in and take advantage of the 20% off color service opportunity. Find tons of color inspiration by visiting Matrix.com and @Matrix on Instagram.

For color inspiration visit Matrix.com and @Matrix on Instagram

About YourUpdateTV:
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.

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Michael O’Donnell
D S Simon Media
+1 212-7362727
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