The Secrets to Directing a Successful DTC Commercial Webinar to Be Hosted by Script to Screen Co-Founder Ken Kerry and Veteran Director Brent Loefke

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Kerry and Loefke to Discuss How Video Creative Designed to Sell is Made

This webinar will demonstrate what goes into directing that contributes to making successful Direct Response commercials.

In the latest in a series of “Thought Leader Thursday” webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder, and Executive Creative Director Ken Kerry will join with veteran Director Brent Loefke to discuss The Secrets to Directing a Successful DTC Commercial.

The webinar, December 17 at 1:00 PM ET, will focus on:

  • How does a Director help get on-screen talent performances most likely to motivate a customer to make a purchase?
  • What preparation is required for both single day and multiple day shoots?
  • How do you make all of the information in a script fit into the allotted time?
  • What should you as a client be prepared for when your commercial is being filmed?

To register for this complimentary event

Kerry said: “This webinar will demonstrate what goes into directing that contributes to making successful Direct Response commercials. Brent will provide insights on how to shoot in ways that help sell products and services. He is one of the most supremely talented people in the industry and we are eager to share his expertise with consumers.”
Kerry serves as Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, President.

Loefke, a film director and writer, possesses the natural ability to capture remarkable images on film and video. His strong cinematic eye, together with his ability to infuse any program with extraordinary quality, has garnered huge success for numerous clients. His diverse experience includes television, feature film, and commercials. Some of his over 100 clients include Dyson, Nutrisystem, Time-Warner, Jenny Craig, Direct TV, Toyota, HomeAdvisor, Volkswagen, Dodge, Universal, Acura, and Nissan.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as Amazon, AAA, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.

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Frank Tortorici
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