The Social Intelligence Lab Launches New Social Data Webinar Series With Expert-Led Panel Debates

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The Experts Panel Debate Series gathers visionaries and thought leaders behind the leading social data tech, agencies creating innovative methodologies, and experts managing social intelligence programmes at the world’s leading brands for a deep dive into how social data is being used in business decision-making.

“We’re excited to introduce the new Social Data Experts Panel Debate Series as a way to openly discuss the challenges and opportunities of social data analysis in business in a transparent way that works towards building best practice and successful social intelligence programmes.”

The Social Intelligence Lab, the professional network for social data practitioners, launches The Social Data Experts Panel Debate Series debating all aspects of social data analysis, and it’s real-world practical application in helping brands create customer-centric experiences that accelerate business growth.

This first-of-its-kind webinar debate series is dedicated to social data and its use and impact on businesses today.

“The Social Intelligence Lab is always pushing the envelope in demonstrating where the potential of social data lies for businesses and continues to deliver events, training and support to help every business find value from this rich but tricky to use source of insight,” shares The Social Intelligence Lab founder, Dr Jillian Ney. “We’re excited to introduce the new Social Data Experts Panel Debate Series as a way to openly discuss the challenges and opportunities of social data analysis in business in a transparent way that works towards building best practice and successful social intelligence programmes.”

The Experts Panel Debate Series gathers visionaries and thought leaders behind the leading social data tech, agencies creating innovative methodologies, and experts managing social intelligence programmes at the world’s leading brands for a deep dive into how social data is being used in business decision-making. The series will spotlight industry leaders to showcase best practices in the emerging field of social media intelligence, and provide organisations with new strategies to help drive business growth from social data.

The panel debates will focus on different aspects of social data analysis, the challenges, opportunities, myths, and ethics with expert panelists debating a set topic or question. The panels will run every two weeks from the 26th of August 2020. The initial Social Data Experts Panel Debate Series schedule and agenda includes:

August 26th, 2020: 4PM BST
What are your clients doing that others should be doing?
Social intelligence isn’t just listening to social media conversations. The social data industry is constantly innovating and diversifying through new methodologies, but they are not widely publicised or discussed. If you feel like you could be doing more with your social data, this debate will highlight the latest approaches to social intelligence, highlight case studies, and what success looks like.

September, 9th 2020: 4PM BST
How do I know if the vendors and consultants working with us are doing good work?
Many people have been left disappointed by the outputs of social listening projects. Historically there’s been a lot of over promise and under deliver when it comes to social data analysis. So, how do we judge the quality of vendors and consultants before investing in their services? Join our expert panel as they give you insights into how best to commission social intelligence projects and tips on how to judge the quality of proposals and approaches.

September, 23rd 2020: 4PM BST
How do you educate and get buy-in for social intelligence across your organisation?
An organisation's investment in social intelligence is often driven by internal champions. The biggest challenge to social intelligence success is getting other people to take notice and educate them on use cases and benefits. Join our panel as they discuss their journey into social intelligence and how they got their colleagues to pay attention.

October 7th, 2020: 4PM BST
What are the biggest lessons that you’ve learned from working with social data?
Working with social data isn’t easy but with time and experience you get to understand a lot about the data source and what research is possible using that source. Our panelists are debating the biggest lessons they have learned so you can shortcut your path to success.

The Experts Panel Debate Series is a prelude leading up to the launch of The Social Intelligence Academy. The first-ever professional academy and community for social data practices. The new Social Intelligence Certification is an 8 module learn-by-doing course designed to give professionals using social data in their work the skills, experience and network to develop successful global social intelligence programmes.

Register for the Social Data Experts Panel Debate Series for FREE here:
https://thesilab.com/panel-debates/

More details and applications for the Social Intelligence Certification can be made here:
https://the-social-intelligence-academy.learnworlds.com/course/social-intelligence-master-certification

Places on the course are competitive, with a maximum of 20 professionals sitting the certification programme at one time. The certification programme will start on November 2nd 2020.

Ends.

About The Social Intelligence Lab

The Social Intelligence Lab is the first academy and community for social data practices. Founded by Dr Jillian Ney, the UK's first Dr of Social Media and Digital Behavioural Scientist in 2018 as a place for everyone using social data in their roles to get the support they need, and help all businesses get value from social data.

For more information, please visit: http://www.thesilab.com

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Stephanie Pickerill

Jillian Ney
@TheSILab
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