The SOCIETY Group Named Agency of Record for Mick Partridge of Hilton & Hyland

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The leading luxury real estate PR agency will oversee publicity for the Los Angeles real estate superstar

The SOCIETY Group—an award-winning PR firm representing the revolutionaries of real estate in innovative new ways—has been named the agency of record (AOR) for Los Angeles realtor Mick Partridge. As a Los Angeles native, Partridge has an acute understanding of the ins and outs of the local market and a knack for closing deals. Throughout the past three years, Partridge has established himself as a top young agent in the Los Angeles real estate world with over $200 million of sales.

During his tenure with Hilton & Hyland, he has represented buyers and sellers all across the City of Angels. After studying Real Estate Economics and Finance at the London School of Economics and receiving an MBA from Michigan’s Ross School of Business, Partridge is well-versed in both the real estate and business sides of his career. In 2020, he was named in Variety’s Showbiz Real Estate Elite list.

Prior to making his mark in the real estate industry, Partridge graduated from USC’s School of Cinematic Arts and started out in the film industry as a successful producer and writer, where he worked on films like Seven Days in Utopia with Robert Duvall, Decoding Annie Parker with Helen Hunt, and the award-winning documentary Sneakerheadz.

“My Los Angeles upbringing, long-term relationships, and inherited experience from my parents, whose backgrounds are in design and architecture, have positioned me to succeed in helping sellers and buyers during every step of the process,” says Partridge. “THE SOCIETY Group has built a reputation for itself as a mover and shaker in the high-end real estate industry, and with the architecturally significant homes in my lineup for 2021, I’m excited to join forces to set even more records.”

Partridge has secured The SOCIETY Group to handle PR for his Los Angeles properties, which include two properties over $16 million coming to market soon. “My team and I have long respected Mick for his ability to successfully navigate remarkable sales throughout the city, and we look forward to working with him on a slew of standout new properties,” says Alexander Ali, CEO and founder of The SOCIETY Group.

The SOCIETY Group will help raise awareness of Partridge’s properties through targeted media relations campaigns, social media strategies, and speaking & award opportunities.

Mick Partridge’s passion for people and the city’s real estate market brought him to Hilton & Hyland, where he makes his clients’ needs a top priority. Having closed more than $200 million in career sales, Mick recently helped spearhead multiple development deals that will account for over $100 million in listings in 2021. As a certified sommelier, Mick is always excited to share a great bottle of wine to celebrate once the deal is closed!

The SOCIETY Group is a full-service creative agency and real estate public relations firm specializing in property PR, having helped launch over $3.5 billion in luxury real estate worldwide. Creatively driven and highly motivated, they are known for producing unforgettable campaigns and have spearheaded PR for iconic sales such as The Playboy Mansion, Frank Lloyd Wright’s The Ennis House, and the world’s $500 million mansion, The One. Their ability to tell the stories of posh properties beyond their four walls and foundations has secured worldwide notoriety.

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Alexander Ali

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Alexander Ali