The Soulfull Project Reaches Milestone of One Million Donated Servings; Expands Impact Across the Country

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New national distribution positions Philadelphia startup to continue to help those in need with buy one, give one business model

The Soulfull Project (TSP), a mission-focused start-up dedicated to making high-quality, nutritious food more accessible to those in need, has reached its goal of one million donated servings. The start-up’s hot cereals are now available at Sprouts Farmers Market stores from coast to coast, which will expand its distribution and donation footprints.

In just over two years of business with initial backing from Campbell Soup Company, The Soulfull Project is now an independent entity – operating on its own and continuing to make strides in fighting hunger from coast to coast.

For every serving purchased, the company donates a serving of wholesome hot cereal to a food bank in that region.

“Giving back to local communities is what we are about,” said Chip Heim, Co-Founder of The Soulfull Project. “We’ve partnered with more than 200 regional Food Banks across the country and with our new Sprouts partnership, we will be able to make an even bigger impact.”

The Soulfull Project offers multi-grain hot cereal in individual cups, multi-serve re-sealable bags and multi-serve cartons of individual packets. The cups are available in four flavors: Cinnamon Spice, Blueberry Almond, Brown Sugar Pecan and Tart Cherry. The multi-serve re-sealable bags are available in 4 Grain Blend and Hearty Grains & Seeds varieties. The multi-serve cartons of individual packets come in an Irish Oatmeal, Cinnamon Spice and Hearty Grains & Seeds variety. All products are plant-based, gluten-free, Whole Grain Stamp-approved and contain no artificial flavors or colors.

In addition to Sprouts, The Soulfull Project hot cereals are available via Amazon and CIBO Gourmet Express Markets in airports across the country. The hot cereals are also available at the following grocers:

  •     Wegman’s – North East
  •     ShopRite – North East
  •     Kings
  •     GIANT
  •     Stop and Shop
  •     Jewel-Osco – Great Lakes
  •     Shaw’s – Northeast
  •     Central Market – Texas
  •     Fred Meyer – North West

Product will also be hitting shelves at Safeway, Natural Grocer’s and King’s Soopers this month.

“We started this movement because we saw how families at all income levels struggled to make good food choices,” said Megan Shea, Co-Founder of The Soulfull Project. “We also recognized that many people want to help others in need, but often don’t know where to start. Our products give us the opportunity to provide our nutritious hot cereal to more communities in need. We are thankful for partners like Sprouts who help us achieve this goal.”

For more information on joining the cause, visit http://www.soulfullproject.com. Check out The Soulfull Project on Facebook, Instagram (@thesoulfullproject), and Twitter (@thesoulfullproj).

About The Soulfull Project
The Soulfull Project, a Certified B Corporation, is a mission-focused start-up dedicated to making high-quality, nutritious food more accessible to those in need. For every serving of their delicious multi-grain hot cereal purchased, they donate a serving of their 4 Grain Blend to a food bank in that region. The Soulfull Project offers multi-grain hot cereal in individual cups, multi-serve re-sealable bags and multi-serve cartons of individual packets. Every hot cereal is made with wholesome, nutrient-dense ingredients such as steel cut oats, rye, quinoa, nuts, flax, chia, dried fruits and seeds. The products are plant-based, gluten-free, Whole Grain Stamp-approved and contain no artificial flavors or colors. Visit http://www.soulfullproject.com to learn more.

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Jennifer Slobotkin
sobycoPR
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