LANCASTER, and READING, Pa. (PRWEB) October 24, 2018
At the 2018 Premier Print Awards held in Chicago, Illinois, The Standard Group accepted a Best of Category, Cross-Media Promotion, for its holiday promotion, The Artist Journey.
“Premier Print Awards are the most prestigious international awards for print. They’re equivalent to the Oscars—but for print. To win a Best of Category or a ‘Benny’ is a monumental achievement,” explains Scott Vaughn, CEO of The Standard Group.
Hosted by Printing Industries of America based in Pittsburgh, the Premier Print Awards is the printing industry’s oldest and largest worldwide graphic arts competition. The annual contest recognizes those responsible for the creation and production of superior print communications. The event promotes excellence in print communications and rewards companies and individuals who produce the very best in print media.
The Standard Group received a Best of Category award for Cross-Media Promotion for The Artist Journey Promotion; it involved collaborations with three local artists and educators in Eastern PA. The multichannel promotion used personalized and variable printing, origami direct mail, web and mobile development, emails and social media. The Standard Group also created YouTube videos featuring these three local artists to provide advice and techniques to budding new artists.
“I just love this imaginative promotion,” says Vaughn. “I always knew that the print industry is filled with so much creativity and artistic talent. This promotion truly speaks to our customers’ inner artists and their hidden talents. This was an astoundingly executed award-winning piece, and we are very proud to be recognized by the industry.”
About The Standard Group: The Standard Group is an enterprise print management and marketing logistics company. We simplify communications for our customers by streamlining their print marketing and automating processes for print. Leveraging innovative workflow technologies, we help to facilitate online orders, improve quality, manage inventory and reduce print obsolescence. For more information on The Standard Group, visit http://www.standardgroup.com.