The Starr Conspiracy Lists as Top Employee Engagement Startup to Watch in Latest Report

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The Starr Conspiracy places at No. 1 on its Brandscape™ 2020 Top 10 Startups to Watch in Employee Engagement for culture enablement.

The Starr Conspiracy, a B2B marketing agency for workplace innovators, places at No. 1 on its Brandscape™ 2020 Top 10 Startups to Watch in Employee Engagement for culture enablement.

“We are honored for the recognition. It is an exciting time in our space as business leaders are increasingly making a concerted effort to improve their company’s organizational health. Leaders recognize that equitable people decisions support sustainable diverse and inclusive cultures. We are proud to be their partners in their journey for a stronger competitive advantage that dramatically improves team performance and financial metrics as a result.” replied Marlina Kinnersley, Co-founder and Chief Executive Officer of

The Starr Conspiracy is the premier agency focused on companies creating the future of work. The Startups to Watch list focuses on the most innovative companies and pioneering leaders with respect to the future of work. Read the full report here:

Marlina Kinnersley explains, “Driving a culture where everyone feels they belong is a gateway to innovation and high performance. In only two years, one of our customers, SkyWatch was able to improve their underrepresented talent by 4.5X while increasing employee engagement and retention since implementing our people and culture success platform.”

“The Startups to Watch list ranks the early-stage innovative brands that could become the industry leaders of tomorrow,” replied Steve Smith, Partner and Chief Marketing Officer of The Starr Conspiracy. “Building a strong, healthy culture is essential for any competitive business today. We see Fortay as an employee engagement startup to watch because it moves cultural measurement and alignment to the front of the hiring process. This approach improves scaling of company culture and offers engagement insights throughout the full employee journey."

Fortay’s innovative patent-pending technology helps companies build diverse teams efficiently while reducing recruiting bias. Integrated analytics within Fortay’s platform also provides actionable insights to improve culture health, people success and overall organizational performance.

Fortay has notably received this recognition after being awarded a coveted Women Entrepreneurship Strategy grant from the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

ABOUT FORTAY.AI is a people and culture success platform that helps innovative organizations build strong, diverse, and healthy workplace cultures for improved performance where everyone can thrive. People-first companies successfully grow with Fortay by hiring for values alignment, driving team effectiveness, and measuring the people experience to improve their culture health. Our platform is driven by industry-leading research, modern organizational psychology, and ethical machine learning. Learn more at

For more information, please contact Marlina Kinnersley, CEO,

You’re busy creating the future of work. You don’t have time to teach an agency what you do. At The Starr Conspiracy, your work is our business. Brand or demand. Traction or scale. We accelerate results. Learn more at

For more information, please contact Steve Smith, Partner/CMO, The Starr Conspiracy

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Marlina Kinnersley
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since: 01/2015
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