The Steps Brands Need to Follow to Plan a Website, According to Digital Silk

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Approaching website planning with the right questions and tools allows brands to grow their business in the long run and avoid costly mistakes; Digital Silk outlines how brands can get started.

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Launching a poorly designed or developed website can cost brands due to performance issues and the inability to scale. Issues like these can be prevented with careful website planning.

Global digital agency Digital Silk explains how to define website requirements, the steps to take when working with an agency to create a website strategy and how to set a budget.

Detailing the objectives of a website is a crucial first step. To define website requirements, brands need to review their current results and brainstorm on how to improve them, then generate at least one goal to boost online performance.

When partnering with an external agency, brands should work collaboratively to:

1. Conduct in-depth research of current performance, target audiences and competition
2. Define the conversion funnel to drive business objectives
3. Map the user journey throughout the website

Brands can use this five-step procedure to set a budget for a website:

1. Establish the purpose of the website, such as lead capturing
2. Decide if the site requires custom website design or theme-based design
3. List any must-have features for the website
4. Research the cost of web design services through different agencies
5. Account for added costs on top of the original budget for the project

About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Immy Ransom
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