The TASC Group Launches $10,000 Diversity, Equity & Inclusion Scholarship Program at The City College of New York

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The TASC Group has launched a $10,000 diversity, equity and inclusion program with The City College of New York (CCNY).

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The TASC Group ( has launched a $10,000 diversity, equity and inclusion program with The City College of New York (CCNY).

In effort to help foster diversity and inclusion within the public relations industry, The TASC Group will present a scholarship to talented and gifted multicultural students in the public relations and advertising program at CCNY. Scholarship recipients will receive $2,500 toward tuition fees, along with a paid semester-long internship at The TASC Group that includes professional development and mentoring by TASC employees.

TASC was inspired to develop the program by their ongoing work with social justice and nonprofit clients such as The Trayvon Martin Foundation, The Eagle Academy Foundation, and The Gathering for Justice.

“The TASC Group believes that diversity, equity and inclusion are critical values that need more attention in our industry. We have enjoyed a wonderful relationship with the Advertising/PR program at CCNY. Many of their talented and gifted graduates have either interned at TASC or are currently working for our company. We think CCNY is the perfect place to select gifted PR practitioners with diverse perspectives and give them the financial support and mentorship they need to be successful,” stated Lawrence Kopp, CEO of The TASC Group.

TASC worked with longtime CCNY Professor Lynn Appelbaum to develop a program that would award exceptional students with career growth opportunities and real-world public relations experience.

"CCNY's Advertising/PR program is honored to work with the TASC Group to identify talented
multicultural students to benefit from this generous scholarship and internship. We're grateful to TASC’s senior leadership team for supporting and nurturing diverse talent for our industry. This is the kind of dedicated commitment that will provide important opportunity and change lives," stated Lynn Appelbaum, professor and former Ad/PR program director.

The selection of awardees will be made by The TASC Group in consultation with a designated CCNY public relations and communications faculty member. The award selection will be announced on Friday, Jan. 8, 2021.

For media inquiries regarding The TASC Group, please contact Kolette Bodenmiller at (631-921-56111) or

The TASC Group (TASC) is an independent, full-service communications and public relations firm. TASC was founded as a progressive-minded company dedicated to working with some of the most dynamic and inspiring clients in the world. The company is passionate about and committed to helping its clients achieve their goals. TASC represents mission-driven private and public companies, organizations, nonprofits, labor groups and community organizations. The company’s services include media relations, crisis communications and issues management, corporate social responsibility campaigns, thought leadership development, cause-related marketing, red carpet and celebrity events, SEO and online reputation management and social media. For more information, visit

Since 1847, The City College of New York has provided a high-quality and affordable education to generations of New Yorkers in a wide variety of disciplines. CCNY embraces its position at the forefront of social change. It is ranked #1 by the Harvard-based Opportunity Insights out of 369 selective public colleges in the United States on the overall mobility index. This measure reflects both access and outcomes, representing the likelihood that a student at CCNY can move up two or more income quintiles. In addition, the Center for World University Rankings places CCNY in the top 1.2% of universities worldwide in terms of academic excellence. Labor analytics firm Emsi puts at $1.9 billion CCNY’s annual economic impact on the regional economy (5 boroughs and 5 adjacent counties) and quantifies the “for dollar” return on investment to students, taxpayers and society. At City College, more than 16,000 students pursue undergraduate and graduate degrees in eight schools and divisions, driven by significant funded research, creativity and scholarship. CCNY is as diverse, dynamic and visionary as New York City itself. View CCNY Media Kit.

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