The team behind 2ULaundry introduces LaundroLab, an elevated franchise laundry experience that provides a new business opportunity for entrepreneurs

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LaundroLab is a new spin on franchising, revolutionizing the coin laundromat experience for customers and owners alike

Today, the team behind venture-backed 2ULaundry has launched LaundroLab, a modern laundromat franchise concept that provides a safe, welcoming, and convenient experience for customers while creating a new and exciting business opportunity for entrepreneurs across the country.

The $5B and growing laundromat industry currently has no market leader. With its innovative model and technology-first mentality, LaundroLab aims to become the first nationally-recognized laundromat brand, providing a 5-star experience to customers and franchisees.

Alex Smereczniak and Dan D’Aquisto founded on-demand laundry service 2ULaundry in 2016 to cater to busy professionals and families that needed a better solution. The Charlotte, NC-based startup has raised $10M in venture capital from top investors such as Cox Enterprises, Florida Funders, Techstars Ventures, and Engage. In just two years, 2ULaundry expanded beyond Charlotte across the Southeast, serving thousands of customers and employing hundreds of clothing care professionals.

By 2018, 2ULaundry needed a new kind of facility to manage the thousands of pounds of laundry they were managing daily in Charlotte. They worked with appliance giant Electrolux to create The Laundry Room, a first-of-its-kind laundromat that brought the same level of innovation to laundromats that 2ULaundry did to its on-demand delivery business.

Today, the LaundroLab model opens up to business owners across the Southeast. Aspiring entrepreneurs can now apply to become a LaundroLab owner, buying into a recession-resistant, semi-absentee stream of income that positively impacts the community.

“The Laundry Room was initially intended to support the growth of 2ULuandry, but it also allowed us to test a completely new concept in the traditional laundromat market,” said CEO Smereczniak. “The Laundry Room is more than a place to clean clothes. It’s a welcoming, safe, and satisfying experience that creates a loyal and recurring customer base. We look forward to bringing our innovative service model, eco-friendly machines, and industry-leading technology to markets across the country.”

LaundroLab franchisees will receive a business playbook, technology assets, education and support from a team with a long track record, and a well-regarded brand to build their business.

“Our corporate store in Charlotte grew about 10% year over year through the COVID-19 pandemic, further proving that this is one of the most economically-stable industries for business owners,” said Co-Founder D’Aquisto. “We’re excited to open up the opportunity to take part in our growth by providing franchisees with a playbook and bespoke model to become a successful laundropreneur.”

To learn more about LaundroLab's offering, visit

About 2ULaundry

Founded in 2016, Charlotte, NC based 2ULaundry is the new way to do laundry and dry cleaning. Now with just a simple click, you can have your laundry and dry cleaning picked up from your front door, cleaned to your preferences, and brought back the very next day. With investors including Cox Enterprises, Engage Ventures, Florida Funders, Full Tilt Capital, Reform Ventures, Service Provider Capital, and Techstars Ventures, 2ULaundry has served thousands of customers across Charlotte, Atlanta, and Raleigh and has won many awards including best startup and best place to work in their markets. 2ULaundry is on a mission to become the first nationally recognized brand in laundry and dry cleaning by providing a consistent 5-star experience to their customers and employees.

About LaundroLab

Founded in 2018 and franchising since 2020, Charlotte, NC-based LaundroLab is changing the laundromat experience for customers and owners. LaundroLab is a 5-star, amenity-filled, technology-first business serving thousands of families and professionals. LaundroLab is on a mission to establish the nation's best, most reliable laundromat brand through a 5-star customer and franchisee experience.

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Dan D'Aquisto
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