Sperry, the iconic American footwear brand has found an answer-- and is introducing a new collection of shoes for men, women, and kids for Spring 2019, made with BIONIC® material, which is spun from recycled ocean plastics.
PITTSBURGH (PRWEB) May 14, 2019
It’s a staggering statistic: in 2050, there will be more plastic in the ocean than fish. As we work feverishly to keep our oceans clean, one question remains: what can be done with the plastic that is collected from our beaches? Sperry, the iconic American footwear brand has found an answer- and is introducing a new collection of shoes for men, women, and kids for Spring 2019, made with BIONIC® material, which is spun from recycled ocean plastics.
This season, TWT Field Reporter Jackie Long visits Sperry headquarters to learn more. Viewers will see the process of taking plastic recovered from polluted waterways to the Nicoya Waterkeepers-BIONIC® Recycling Center in Costa Rica where it is spun into shoe fabric, and eventually made into Sperry’s sustainable footwear collection.
“Sperry is excited to be featured on Tomorrow’s World Today. The episode showcases how Sperry’s new sustainable footwear, which is made with BIONIC® material, spun from plastic recovered from marine and coastal environments is produced, and allows us to raise awareness about the issue of water pollution, and the efforts of BIONIC® and Waterkeeper Alliance to combat it,” says Kate Minner, CMO, Sperry.
Tomorrow’s World Today, which was nominated for a 2019 Daytime Emmy, returns to Science Channel for season two beginning Saturday, May 4. Viewers can tune in on Saturday and Sunday mornings for five weeks to watch back-to-back new episodes.
About Tomorrow’s World Today
This cutting-edge television show travels the world in search of innovative pioneers who are creating new ways to utilize our natural and technological resources for a more sustainable lifestyle. Tomorrow’s World Today has a home base in Pittsburgh, PA, one of the nation’s most progressive tech landscapes, home to Duolingo, the most downloaded educational app in the world and UBERS’s flagship location for autonomous transportation.
Sperry® was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. From the development of the world's first boat shoe, the iconic Top-Sider, Sperry continues its eight-decade tradition of offering innovative, fashion- forward styles that are perfect at sea or on the street. The company Paul Sperry founded in his own name is now fully rooted in the history of American style. Sperry is distributed in department stores and independent retailers in North America, Asia, Europe and Latin America, as well as Sperry specialty retail stores and at sperry.com. Sperry is a division of Wolverine World Wide, Inc. one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. @sperry #sperrymyway