The Top 5 B2B Marketing Strategies for More Leads & Conversions, According to Digital Silk

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Despite market volatility due to the global crisis, B2B brands have increased their spending on marketing from 8.1% in February to 11.3% in June of their overall revenue. With businesses recognizing the importance of marketing, Digital Silk outlined the B2B strategies that are most effective for generating more leads and conversions.

Despite market volatility due to the global crisis, B2B brands have increased their spending on marketing from 8.1% in February to 11.3% in June of their overall revenue.

Digital Silk, a global digital agency, shared the types of marketing strategies that provide the best ROI for B2B businesses in their marketing investments.

A prerequisite to the top strategies is to have a well-designed, optimized website. It is an essential element of the strategies and without that, B2B digital marketing efforts go to waste.

The top five B2B marketing strategies are:

1. Content Marketing

  • Content Marketing works at any stage of the conversion funnel, educates and guides customers and is very flexible.

2. PPC Advertising

  • PPC advertising executed correctly allows for narrow targeting, is cost-effective and can be easily scaled.

3. Video Marketing

  • Video is great for engagement, versatile and the easiest way for prospects to get information.

4. Social Media Marketing

  • Social media is an easy way to get exposure, gives a brand personality and is great for sharing content.

5. Email Marketing & Automation

  • Email marketing is universal, has almost endless personalization possibilities and offers very high ROI relative to other channels.

Having a thorough understanding of business goals and target audiences, combined with these marketing strategies, enables businesses to boost their demand generation, lead generation and customer retention.

About Digital Silk:

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Immy Ransom
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