NEW YORK (PRWEB) May 21, 2020
43% of consumers spend more on brands they trust.
Digital Silk, a global digital agency, shares the key branding and digital strategies that can help brands build trust to increase customer retention rates.
1. Reward Programs
Reward programs are a marketing tool that incentivizes customers to complete repeat purchases. Companies can reward customers for many desired actions, including:
- -Making branded social posts using appropriate tags or hashtags
- -Attending branded events
- -Leaving positive reviews
- -Making specific or frequent purchases
Reward programs work because they improve retention rates and motivate consumers to stay committed to brands.
2. User-Generated Content
User-generated content (UGC) is any type of content that consumers create and post on social media featuring brands/branded hashtags and exposing their products or services to their followers.
Brands should share these posts on their profiles and include them on their websites to boost credibility, build trust and drive more sales.
Storytelling is an effective way to build authenticity and credibility. It helps brands humanize their approach and make customers more receptive to their message. A compelling story will touch audiences’ feelings and help in building emotional relationships.
To successfully connect with their customers, businesses should create a unique brand voice, share their values, talk about their experiences and highlight their people.
4. Feedback Incentives
Asking customers for feedback is a chance to build trust and reengage them.
Encouraging feedback helps brands increase customer satisfaction, create better experiences and increase customer retention.
5. Influencer Partnerships
Influencer marketing helps brands expand their reach, as well as cultivate trust.
Influencer recommendations affect their followers’ purchasing decisions and brand perception. This increases brand retention, credibility and engagement.
Customer loyalty drives business value, increasing the average basket value per user and providing a sustainable stream of income through repeat purchases.
About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.