The Top 5 eCommerce Lead Generation Strategies -- Plus, The Top eCommerce Consulting Companies To Hire, According to eCommerce Development Rating Platform

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Global eCommerce sales have been on a steady rise year-on-year with e-retail revenues projected to reach USD 6.5 trillion by 2022. has identified the top lead generation strategies online shops should use and the top eCommerce experts they should hire to attract prospects in this increasingly competitive, yet highly lucrative space.

Global e-retail revenues are projected to reach USD 6.5 trillion by 2022.

Some speculate that these numbers could go higher as the ongoing health crisis has increased the demand for online shopping, introducing new customers to eCommerce and possibly creating a lasting habit., a B2B marketplace connecting brands with eCommerce experts, has identified the top strategies and companies brands should employ to generate more leads and increase online revenue.

The top eCommerce lead generation strategies include:

  • 1. SEO

eCommerce pages optimized for Google and other engines rank higher in search, reaching users with a transactional, i.e. a purchase intent.

  • 2. Remarketing

Remarketing campaigns are highly effective at increasing brand retention, driving qualified leads back to the site and increasing conversions.

  • 3. Social media campaigns

Whether organic or paid, social media campaigns that offer clear value to targeted audiences have shown success in bringing qualified traffic to eCommerce websites. The most successful social media campaigns include contests, giveaways, quizzes and influencer partnerships.

  • 4. Search ads with site link and ratings extensions

Besides ranking in search organically, search ads help brands increase visibility among users with high transactional intent. Running search ads with site link and ratings extensions increase site credibility and maximize ad clicks.

  • 5. Partnerships and Affiliates

Partnering with complementary businesses, influencers and affiliates helps brands tap into similar audiences and grow their lead base.

The top eCommerce consulting companies are:

1. First Pier –

First Pier specializes in total commerce solutions, from eCommerce web development, digital growth strategies, point of sale setup, to eCommerce branding. The company is Maine's only certified Shopify Expert, experienced with Shopify, Shopify Plus and Shopify POS.

2. Ziggle Tech Inc. –

Ziggle Tech Inc. is a global organization that specializes in eCommerce design & development, redesigning, rebranding and re-platforming, digital transformation consulting and more. They partner with mid-level and large enterprises and they work with Shopify/Shopify+, Magento, Spree Commerce and WordPress.

3. m7 -

Millermedia7 (m7) is a UX, digital innovation company that has experience in working with clients like Salesforce, Lockheed, Mars brand and other top tier global brands. Some of their services are IoT, AI, website and mobile app development.

4. Ahy Consulting -

Ahy Consulting crafts extremely functional and usable applications and eCommerce products. They work with various technologies including Magento, Shopify and WordPress. Their mission is to help brands grow their businesses online with designs driven by instincts.

5. Operation ROI –

OperationROI helps eCommerce businesses reach more new customers on Amazon, Google, Walmart, Facebook, eBay and more. Their eCommerce experts understand how to increase traffic, sales, and profitability by optimizing product listings, improving paid search strategies and focusing on brand growth.


About analyzes the best eCommerce developers from around the world to determine the leading design and development firms in this industry across all specialties and locations. The platform's comprehensive ranking process – performed by industry experts – helps brands find and select the best eCommerce development agency that suits their needs.

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