The Top 5 Strategies to Generate Leads Online in 2020, According to Digital Silk

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61% of marketers say that generating leads is their biggest challenge. Digital Silk outlined the best strategies that can help brands attract quality prospects and maximize their conversions.

61% of marketers believe that lead generation is their biggest challenge.

Digital Silk, a global digital agency, shares the key strategies that can help brands bring quality traffic to their websites and other parts of their sales funnel to generate more leads.

The top five lead generation strategies are:

1. Text Marketing

An often-overlooked strategy, text marketing includes sending promotions, discounts and special sales to potential clients via SMS or instant messaging platforms. Businesses can incorporate product images and website links to increase brand engagement and boost their sales.

2. Mobile Optimization

Though not a lead generation strategy per se, mobile optimization is important for lead generation and retention. On the one hand, responsive pages rank better on search engines increasing the number of organically generated leads. On the other, mobile-optimized sites are more likely to increase mobile audience engagement, as well as conversions.

3. PPC

Pay per click (PPC) is one of the best channels for lead generation because they are highly targeted and offer faster results than SEO. However, for these to work, brands should pick the right channels and offer clear value to the users.

4. SEO

Search engine optimization helps brands attract highly qualified leads into their sales funnel organically, in-search. Brands should identify the targeted keywords carefully and optimize their web pages strategically to ensure maximum exposure and sustainable SEO strategy.

5. Free Downloadables

Free downloadables are a great way to engage leads and capture their contact details. Brands can use these details for email marketing and other efforts for lead nurturing as well.

Besides effectively attracting leads to brands’ conversion funnels, these five strategies are cost-effective and scalable.

About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Maja Dukadinovska