The Top Public Relations Trends of 2020 and Case Study – Plus, the Top PR Agencies, According to DesignRush

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The global public relations (PR) market was worth $63.8 billion in 2018 and is expected to surpass a value of $93 billion by the end of 2022. DesignRush outlined the trends driving the market growth, a case study of a successful campaign and the top PR agencies that help brands manage their reputation.

The global public relations (PR) market was worth $63.8 billion in 2018 and is expected to surpass a value of $93 billion by the end of 2022.

DesignRush, a B2B marketplace connecting brands with agencies, outlined the key trends driving the market growth, an example of a successful campaign amid current global challenges and the top PR agencies that help brands manage their reputation.

The top public relations trends of 2020 are:

1. Leveraging digital channels and improving analytics for measurement
2. Working with influencers and micro-influencers
3. Ethical and transparent communications with external stakeholders

The following case study showcases an example of how to successfully execute public relations campaigns during the global crisis:

  • Point Taken Communications
  • First Coast Home Pros, a home services company in Jacksonville, was facing a decrease in business due to the spread of the global virus. They turned to making masks to protect staff and customers, and Point Taken suggested using the same machines to manufacture shields to combat hospital shortages. First Coast Home Pros manufactured and donated more than 2,500 face shields. Point Taken’s media strategy resulted in local and national coverage that increased awareness and created goodwill with First Coast Home Pros’ staff and customers.

The top public relations agencies are:

1. Point Taken Communications – pointtakenpr.com
Expertise: Public Relations, Content Marketing & Copywriting, Video Production and more

2. ADNewswire – adnewswire.com
Expertise: Public Relations, Digital Marketing, Content Marketing & Copywriting and more

3. Affluence Public Relations – affluencepr.com
Expertise: Public Relations, Branding, Creative Services and more

4. Agencia Comunicado – agcomunicado.com
Expertise: Public Relations, Digital Marketing, Content Marketing & Copywriting and more

5. Donitza PR - The Tech Public Relations Agency – donitza.com
Expertise: Public Relations, Social Media Marketing, Content Marketing & Copywriting and more

6. Dukas Linden Public Relations – dlpr.com
Expertise: Public Relations, Consulting, Content Marketing & Copywriting and more

7. EASTWEST Public Relations Pte Ltd – eastwestpr.com
Expertise: Public Relations, Video Production, Content Marketing & Copywriting and more

8. EloQ Communications – eloqasia.com
Expertise: Public Relations, Digital Marketing, Content Marketing & Copywriting and more

9. Gotham PR – gothampr.com
Expertise: Public Relations, Branding, SEO and more

10. Maracaibo Media Group – maracaibomedia.com
Expertise: Public Relations, Branding, Creative Services and more

11. Midas PR Group – midas-pr.com
Expertise: Public Relations, Social Media Marketing, Content Marketing & Copywriting and more

12. 10 Forward – 10forward.ae
Expertise: Public Relations, Content Marketing & Copywriting, Video Production and more

13. Woodsmall Marketing Group – thewoodsmallgroup.com
Expertise: Public Relations, Branding, Content Marketing & Copywriting and more

Brands can explore the top public relations agencies by location, size, average hourly rate and portfolio on DesignRush.

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies, Software Developers, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies and more.

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Immy Ransom
@designrushmag
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