We’re now able to get a sense of who might be winning the streaming wars by taking a closer look at the way in which people are using Watchworthy - especially in a pandemic where staying home is the norm and app usage is at an all time high.
LOS ANGELES (PRWEB) December 01, 2020
Ranker, known as the world’s leading publisher for fan-powered rankings on just about everything with over one billion votes, just announced the top Streaming Services, TV Networks, and Cable Channels for 2020 according to its TV recommendation app Watchworthy.
Top lists for 2020 were created using data from Watchworthy, a free app that offers personalized TV recommendations and allows users to build their own watchlist from TV networks and over 200 streaming services such as Netflix, HBO Max, Disney+, Hulu, Amazon Prime, Apple TV+, and many more.
“The emergence of newer upstarts like Disney+ and HBO Max have only made the battle for our valuable streaming time that more intense - in turn giving the big three - Netflix, Hulu, and Amazon Prime Video - all the more reason to compete for our attention,” said Clark Benson, CEO and founder of Ranker. “We’re now able to get a sense of who might be winning the streaming wars by taking a closer look at the way in which people are using Watchworthy - especially in a pandemic where staying home is the norm and app usage is at an all time high.”
Here’s what Watchworthy data showed for 2020.
According to Watchworthy, Netflix is “King”, but that might change very soon. Watchworthy users can personalize their experience by specifying which streaming services they use in the app settings. This feature shows that until the month of September, 56% of new users were Netflix subscribers, but that share has trended downward in the last few months. Since October, Netflix subscribers never made up more than 40% of new Watchworthy users — at one point dropping as low as 13%. Still, no other platform has had a higher share of Watchworthy users than Netflix at any given point in 2020.
Watchworthy also revealed the shows that users added to their Watchlists over the month of October 2020, as well as the platforms where those shows are available to stream. Of all the shows added to Watchlists last month, nearly 40% are part of Netflix’s catalogue, with Hulu and HBO Max rounding out the top three.
Hulu and Amazon Prime Video have been in very close competition for the #2 spot with Watchworthy users. Amazon has consistently held a narrow advantage despite Hulu’s variety of widely popular animated comedies. Behind them is Disney+, who has managed to outperform fellow streaming upstart HBO Max throughout the year. In sixth place - and deserving of an honorable mention - is Apple TV+.
- Top Streaming Services:
- 1. Netflix
- 2. Amazon Prime
- 3. Hulu
- 4. Disney+
- 5. HBO Max
- 6. Apple TV+
- Top 5 NEW Streaming Services:
- 1. Disney+
- 2. HBO Max
- 3. Apple TV+
- 4. Showtime Anytime
- 5. IMDB TV
Those aren’t the only players in the streaming wars according to Watchworthy data. Made up of viewers who are most likely those that have yet to or simply refuse to cut the cord, traditional TV Networks and Cable Channels still have an impactful audience.
- Top TV Networks:
- 1. ABC
- 2. CBS
- 3. FOX
- 4. NBC
- Top 5 Cable Channels:
- 1. HBO Max
- 2. Starz
- 3. Showtime
- 4. A&E
- 5. HBO Now
Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers which uses algorithms from a unique panel of one million high-intent TV fans voting on over 13,000 TV shows on Ranker.
Ranker, attracting more than 35 million monthly unique visitors worldwide, is the leader in fan-powered rankings on just about everything. Whatever the topic - TV, movies, video games, sports, brands, food, lifestyle - Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations (“if you like X, you’ll also like Y, Z”), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences. Launched in 2020 and powered by Ranker Insights, Watchworthy is the only statistically relevant, crowd-sourced TV recommendation app available to consumers. Ranker is listed on 2020’s Inc 5000 and Inc. 5000: California Series, Deloitte’s 2019 Technology Fast 500 featuring the fastest growing companies in North America and Built In LA’s Top 50 Mid-Sized Companies To Work For in 2020. Headquartered in Los Angeles with over 100 employees, Ranker also has an office in NYC.