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The Trade Group Launches the METALLI® Vienna Island Display: Simple Elegance at Its Best
  • USA - English


News provided by

The Trade Group

Oct 18, 2018, 04:00 ET

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DALLAS (PRWEB) October 18, 2018 -- Some of the most popular trade show exhibit designs from The Trade Group are the result of experimenting with design ideas for their own exhibiting needs. Such is the case with the METALLI® Vienna island exhibit they used at EXHIBITORLIVE 2018.

TTG asked their exhibit design team to design a display with an open yet commanding feel that would highlight their key service lines – exhibits, events and experiences – as well as some of the fun lighting, texture and techy options their clients love.

The METALLI® Vienna, a new 20’x20’ exhibit kit, debuts from The Trade Group. Available for purchase or rental, the Vienna adds depth, tech options galore, and a custom V-shaped “leg” which makes it a true show stopper.

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Boy did they deliver with their new – and now available for purchase or rental – METALLI Vienna island display.

-Why the METALLI Vienna stands out and ROCKS-

Jaw-dropping bridge structure with v-shaped “leg” feature: The main focal point of the Vienna is the nearly 16-ft tall bridge structure that anchors the booth. The v-shaped “leg” that supports the front of the bridge is a real stunner, with angled design elements and frosted acrylic running top to bottom inside the “leg.”

Both the bridge back wall and acrylic element can be customized with logos and brand messaging. Puck lights shining down from the underside of the bridge help light up the space, add visual interest and grab attention.

A storage closet can be built into the back wall section. A light box with custom graphics can also be added so branding is available from every angle.

Staggered, backlit walls with wooden slats: The Vienna truly offers 360 degrees of branding. Take the three staggered 16-ft walls for example. Not only does the height of the walls command attention, the customizable, backlit fabric graphics can be seen from WAY across the trade show floor.

The wooden slats, which can be uplit, add visual interest. The staggered effect adds depth and interest to the space, while providing plenty of landscape to tell a brand’s story in high-impact fashion.

Tech options, branded flooring and more: For TTG’s EXHIBITORLIVE booth, they installed a series of Digital Display Blocks on the back wall of the bridge to create a large, vertical digital display. However, the back wall really starts out as a blank slate that can be adapted to fit any need. Along with branded graphics, video monitors, kiosks, shelving or product displays can be added to the wall.

There is also a wide range of flooring choices to choose from. In line with the 360 degrees of branding concept, custom printed flooring can be added, or die cut logo graphics can be adhered to the floor.

As with all trade show exhibits they offer, TTG can assist with selecting the appropriate accessories including seating, reception desks, area rugs, accent lighting, freestanding digital displays, kiosks and more. The options are endless!

Ready to make a statement with a customizable Vienna island display?

Contact The Trade Group at 800-343-2005 today. Their friendly sales consultants are happy to help weigh branding, customization and technology options and to create a solution to fit any need.

About The Trade Group
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, their team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.

Stephanie Chavez, The Trade Group, http://www.tradegroup.com, +1 8172628168, [email protected]

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