The Ultimate Virtual Race of NZ is bringing tourists back to New Zealand

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In most parts of the world the tourism industry is suffering significantly due to COVID. The burning question is how do you fix it? One New Zealander has come up with an innovative way to help that is being endorsed by Tourism New Zealand.

Here's an innovative idea helping the New Zealand tourism industry that's suffering due to COVID.

Every race has to have a starting point.

For the Ultimate Virtual Race of NZ, it began with a question: how do you help New Zealand's tourism businesses through a time when there are no tourists?

The brainchild of race director, Glenn Marvin, the Ultimate Virtual Race of NZ answers that question. You don’t even have to leave your house to discover the country’s top tourist spots (and activities).

Marvin runs Konnector - a marketing coaching company - and works with a lot of tourism operators in New Zealand, He describes the race as “a great way to showcase the amazing diversity of what New Zealand has to offer tourists”.

The race is open to runners, walkers, and cyclists. It’s also open to international competitors — and they don’t need to quarantine first.

Wherever their location, entrants can ride, run, jog, or walk the race. At a gym, their house, or on a trail, a track, or a treadmill.

They can go it alone, or team up with friends to take on the challenge.

The race starts on April 30 (NZ time). Competitors can complete the race at their own pace and take their own time. The 2,099 kilometre journey runs the distance from Cape Reinga (at the northernmost tip of New Zealand) to Bluff at the bottom of the South Island.

They log their progress in the Virtual Race tracking system to see how far they are along the route.

Along the way, they’ll pass through some of the country’s best scenery, through places like the Bay of Islands, Rotorua, Blenheim, and Queenstown. And they’ll all be in with a chance to win one of two grand prizes — two New Zealand holiday experience packages valued at $15,000 each.

Competitors will also be in the running to win one of several random prizes (no matter how quickly they complete the course). Te Papa, Whale Watch Kaikoura, Maui Campers, Skyline Queenstown, Shotover Jet, Hobbiton, Weta Workshop, ZipTrek EcoTours, and Great Sights Milford are among the businesses offering a total of over $30,000 in prizes for the event.

Everyone who completes the race will be sent a race medal as a proof of their accomplishment. Prizes will be drawn and awarded on December 31.

Inbound tour operator General Travel is a partner in and co-organiser of the Virtual Race. Directors Anna Black and John Sng, praised the support they’ve received from Tourism New Zealand and the country’s major tour operators.

Anyone interested in competing can learn more and sign up at the The Ultimate Virtual Race of New Zealand website Entry fees are USD$49 per person.

About General Travel
General Travel New Zealand is a long-established, privately owned inbound tour operator, providing personalised travel management services to an international clientele. Founded in 1973, the company's depth of experience together with its commitment to provide the best possible quality in service and product development has earned it a solid reputation. To cater to a wide range of needs in diverse visitor markets, the company employs highly-skilled, multilingual staff with intimate knowledge of New Zealand.. For more information about General Travel, visit

About Konnector
Konnector is a consultancy helping NZ business owners understand, manage, and improve their digital marketing. For more information about Konnector, visit

For more information, contact Race Director Glenn Marvin on +64276664488; email

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Glenn Marvin
since: 11/2009
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