Early initiation of medical communication planning ensures that key stakeholders are well-educated in the therapeutic area, unmet needs, product and key competitors and are aligned on preferred language and strategic objectives.
TORONTO (PRWEB) March 25, 2021
Ensuring That Key Stakeholders are Engaged and Aligned
The most visible results of a medical communication plan are external communications such as congress presentations and peer-reviewed publications. However, medical communication planning also encompasses a number of internal initiatives that inform how a company presents itself and its therapies to external audiences. Ideally, many of these activities should occur early in product development. These activities often include:
- Developing a strategic publication plan, scientific communication platform and lexicon
- Gathering information on the target disease and competitor landscape
- Identifying and forming partnerships with key external experts in preparation for publication of clinical data in accordance with industry guidelines
Early initiation of medical communication planning ensures that key stakeholders are well-educated in the therapeutic area, unmet needs, product and key competitors and are aligned on preferred language and strategic objectives.
Join experts from ICON’s Global Medical Communications team, Gerry Johnson, Senior Scientific Manager; Kelly Mayer, Senior Account Manager; and Cory Pfeiffenberger, Scientific Manager, as well as Amanda Kelly, Senior Manager, Publications and Scientific Communications from Incyte, for the live webinar on Tuesday, April 13, 2021 at 11am EDT (4pm BST/UK).
The panelists will discuss internal activities and external communications that can be performed early to prepare for late clinical stage development and eventual product launch, as well as the benefits and risks of early-phase medical communication planning.
For more information, or to register for this event, visit The Value of Early-Phase Medical Communication Planning.
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