The Wise Marketer's 2019 Loyalty Academy Showcases Customer Wins Created from Focused Approaches to Change with the Announcement of Featured Conference Speakers

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The Wise Marketer announces speakers for the upcoming Loyalty Academy Conference: Kroger’s 84.51, AIR MILES Reward Program, and SCENE Rewards Program for Cineplex and Scotiabank will lead conversations on successful changes to their loyalty promises with their customers

“We’ve designed this conference with the purpose of creating a forum for loyalty industry experts and marketing executives to learn directly from one another by sharing our collective experiences and insights.” - Bill Hanifin, CEO, Wise Marketer Group

The Wise Marketer has announced the initial group of presenters for its fourth annual Loyalty Academy Conference. On March 6-7, 2019 senior marketers and executives will gather with loyalty marketers and practitioners, at Pier Sixty-Six Hotel & Marina in Fort Lauderdale, Florida to hear from brands that are “Winning with their Customers by focusing on the Changes that Matter,” and to discuss with industry experts how to decided what changes need to be made to their own customer strategies.

“Investing efforts and resources on change that is merely for the sake of change is a path we all know to avoid,” commented Mike Capizzi, Dean of the Loyalty Academy, “Yet we are hearing from some loyalty marketers that it’s a real challenge to prioritize all of the change agents they are facing. The intent of this year’s conference is to learn from those that have focused their efforts to change elements to their customer strategy and programs that matter most to customers and have resulted in wins.”

Some of the featured speakers for this one-day conference include:

  • Bob Welch, SVP Customer Communications 84.51 and Kroger Media Services & Lifecycle Marketing, will outline how Kroger’s customers benefit from the grocers focus on enhancing technology and being data-centric,
  • Rachel MacQueen, VP Marketing and Jane Moran, VP Analytics for AIR MILES Reward Program
  • Barry Kirk, VP of Loyalty Strategy for Maritz Loyalty will lead a panel discussion focusing on why consumer purchase decisions have shifted and how customer programs should then change,
  • Matthew Seagrim, Managing Director of the SCENE rewards program for Cineplex and Scotiabank discusses a recent paid loyalty offering it is piloting for movie lovers, and
  • David Andreadakis, Chief Strategy Officer at Kobie, will explore how to change consumer behaviors through emotional drivers of loyalty resulting in stronger relationships.

“There are very few opportunities for individuals who are dedicated to the principles of loyalty, whether client-side or practitioner, to come together in a non-commercialized environment for the purpose of learning from our shared experiences,” noted Barry Kirk, VP of Loyalty Strategy for Maritz Loyalty, “We may not all share exactly the same perspective or approach, but we do share a common advocacy for the influence that the loyalty experience has in driving positive benefits to brands and their customers.”

Bill Hanifin, CEO Wise Marketer Group added, “We’ve designed this conference with the purpose of creating a forum for loyalty industry experts and marketing executives to learn directly from one another by sharing our collective experiences and insights. If you want to know what someone thinks about a specific topic, then the best way to find out is to have a conversation with them.”

Early-bird registration pricing for individuals to attend the Loyalty Academy Conference will end soon. For more details visit the conference page on the Loyalty Academy’s website (link provided below).

About the Loyalty Academy Conference
The Loyalty Academy Conference is a leading forum that is dedicated to exchanging high quality thought and discussion among loyalty practitioners and marketers for those that attend either in-person or by livestream video. While in South Florida for this 1.5 days event, attendees of the conference also have opportunities for networking and conversations that promote the importance of the customer engagement and loyalty industry and its recognized professionals. Tickets are now available with special early bird rates, as well as discounted room rates at the Pier Sixty-Six Hotel & Marina, available through February 15, 2019.

Wise Marketer Group (WMG) is a global customer engagement and loyalty media company that delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals through the Wise Marketer and Loyalty Academy brands. The Wise Marketer is the most widely read digital news source for customer engagement and loyalty marketers. Since 2015, we are the only source for marketers to earn the Certified Loyalty Marketing Professional™ (CLMP) distinction through the Loyalty Academy’s education and corporate training programs. WMG has nearly two decades of experience covering, commenting on, and educating loyalty practitioners with a readership-base and network of CLMPs in 128 countries around the world.

For more information, visit and

AIR MILES Reward Program
SCENE Rewards Program for Cineplex and Scotiabank
Maritz Loyalty
Kobie Marketing

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