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The Wolfe Companies, LLC acquires Reaf Marketing, a leading agency in B2B gift card programs
  • USA - English


News provided by

The Wolfe Companies, LLC

Apr 19, 2023, 07:33 ET

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The Wolfe Companies, LLC, a leader in FinTech specifically centered around gift cards, is pleased to announce its acquisition of Reaf Marketing, an independent agency specializing in B2B gift card sales and marketing for several of the nation's top brands.

PITTSBURGH, April 19, 2023 /PRNewswire-PRWeb/ -- The Wolfe Companies, LLC (Wolfe), a leader in FinTech specifically centered around gift cards, is pleased to announce its acquisition of Reaf Marketing, an independent agency specializing in B2B gift card sales and marketing for several of the nation's top brands.

Reaf Marketing is based in Cincinnati, Ohio, and was founded in 2003 to help national retailers build lucrative B2B gift card programs. Wolfe is based in Pittsburgh, Pennsylvania, and was Pittsburgh's Fastest Growing Private Company in 2022.

"We are excited to have Reaf Marketing as part of our family of companies," says Jason Wolfe, Founder & CEO of The Wolfe Companies, LLC. "Diane has built a great company over the last 20 years in Reaf Marketing, with some of the world's most trusted brands. Brand partners are of high importance to The Wolfe Companies. We believe our merchant and brand relationships will continue to grow and strengthen with Diane's leadership."

"For the past 20 years, Reaf Marketing has had the privilege to work for the best retailers and restaurants in the industry and now we have the honor to join Wolfe, a world-class gift card provider. This acquisition is going to allow us to expand our Merchant Services and meet their demand for innovative gift card solutions," comments Diane Walker, Reaf Marketing Founder & CEO.

"Diane and Reaf Marketing have been a respected and recognized industry leader for over two decades while supporting merchants and the gift card ecosystem. As Wolfe looks to level up the merchant and consumer experience in gifting and fintech, we will remain focused on acquisitions of mission driven companies who understand the importance of integrity, caring, drive and teamwork," says Matt Kerper, Chief Strategy Officer for Wolfe.

"I am thrilled to welcome Diane and the Reaf team to Wolfe," says Chad Haring, Senior Vice President Merchant Solutions for Wolfe. "Reaf has been a key player in the B2B gift card space the past two decades. Diane's expertise, track record and strong network will bolster our efforts to build out an industry leading Merchant Solutions organization."

With the acquisition of Reaf Marketing, Wolfe is uniquely positioned to become the premier source for all things gift cards. Wolfe's capabilities have expanded to include: Gift Card Management, Portals, Creative Services, Card Production, Fulfillment and Customer Service. We are laser focused on providing the best possible service to our merchant partners while leveraging our innovative platforms, speed, customization, and expertise to maximize their gift card sales. Reaf's robust portfolio of existing merchants combined with our full-service capabilities will accelerate our efforts to create an unrivaled Merchant Solutions organization.

Financial terms were not disclosed.

ABOUT THE WOLFE COMPANIES, LLC and WOLFE, LLC
Founded in 1995 Wolfe LLC has created, built and sold several industry leading companies. The first coupon site (MyCoupons) started in 1996 sold to a public company in 2000. The first affiliate network platform (DirectResponse.com) which delivered 12 billion transactions per month sold to a public company in 2006. The first online gift card site (GiftCards.com) sold to a public company in 2016. Wolfe has 7 active investments in a passive role, and an active operating company under The Wolfe Companies LLC of PerfectGift.com, GiftYa, GiftCardGranny and GiveInKind. We have over 160 people, self-funded, and our headquarters is in Pittsburgh, PA.

Media Contact

Lindsey Morrison, The Wolfe Companies, LLC, (866) 739-4914, [email protected]

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SOURCE The Wolfe Companies, LLC

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