The NALA Redefines Reputation Management

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The NALA, in an effort to help businesses that are in need of a polished reputation, expands its reputation management scope.

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All companies find it difficult to get reviews from happy clients, and get slammed by the unhappy ones, so differentiating us from the scam artists is important.

Reputation management is defined as the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. A lot of businesses look to reputation management companies to polish their image after receiving a bad review or reviews, which can severely tarnish the image of a business and be detrimental to its future success.

The NALA has always focused on reputation management as a whole to help businesses build trust in their communities and strengthen their image and is thrilled to be expanding its scope and offer its services to businesses in need. The NALA uses a three-pronged approach to naturally achieve this: press releases, social media and directory management, all of which help push down any negative content in search engines.

“We have discovered that many businesses have a great reputation in their community offline, but a bad reputation online because of that one negative review,” said Keith H. Sonne, Executive Vice-President of Executive Business Services (EBS), the parent company of the NALA. “With that in mind, the NALA has expanded its scope to help businesses create and/or build reputations online, as businesses don’t usually pursue good reviews, until they get bad reviews.”

In response to getting negative reviews, particularly on Yelp, more and more businesses have been turning to not-so-reputable “reputation management” companies that falsely promise to erase bad reviews. A recent NALA blog reported that reviews such as these carry a lot of weight, and can potentially cost you business, as 83 percent of consumers read online reviews before making purchase decisions. It is important to keep in mind, however, that Yelp will not remove bad reviews unless they violate its terms of service. In fact, Yelp has won several major lawsuits concerning online review removal.

“Most companies with bad reviews are not ‘bad’ companies,” said Sonne. “All companies find it difficult to get reviews from happy clients, and get slammed by the unhappy ones, so differentiating us from the scam artists is important.” For more information, visit

About the NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA's mission is to promote a business' relevant and newsworthy events and achievements, both online and through traditional media. For media inquiries, please call 805.650.6121, ext. 361.

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since: 05/2010
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