“I created Thief and Heist as a movement to bestow value on jewelry with a dynamic point of view and collaboration was always going to play an important role in that. For our first collaboration, I am thrilled to have partnered with Elton and EJAF to not only support an old friend but such an import
NEW YORK (PRWEB) November 26, 2020
Thief and Heist, the new jewelry brand launched by Francesca Amfitheatrof, is pleased to introduce new heart shaped tag bracelets and to launch this new piece of jewelry we are collaborating with a select group of female influencers for the #TagtheLove social campaign. In celebration of this new design, we will be donating 100% of our profits for one week to each woman’s charity or cause of choice.
Francesca Amfitheatrof’s concept for Thief and Heist “I created Thief and Heist as a movement to bestow value on jewelry with a dynamic point of view and collaboration was always going to play an important role in that. For our first collaboration, I am thrilled to have partnered with Elton and EJAF to not only support an old friend but such an important cause” says Amfitheatrof. “We felt that the 50th Anniversary of the LGBTQ+ Movement was a momentous landmark to celebrate. Once attached, the Tag bracelet will stay with the wearer for years to come as will the memory of the moment it was put on, and what it stands for.”
“As a second collaboration we partnered with K-pop band Seventeen.”
“As a third collaboration we are partnering with young creators, actors, designers and artists to launch our #TagtheLove campaign. We need to return to love and the heart Tag Bracelet is the perfect contemporary piece of jewelry to represent this. The tag is unisex, modern, minimal, and it stands for a universal feeling of connectivity. We need to stand united and connected and to remind ourselves that we are all equal. The permanent tag bracelet lives on your body as a tattoo. Once you click it in, it becomes this constant reminder of who you are and what you believe in.”
The tag bracelet in silver and part reground nylon is a time capsule that absorbs your energy. You wear it - you share it. That’s what liberates the power of the jewelry. This piece of jewelry is unisex and a cultural statement. The tag is made for sharing. It connects you to the person, the place, or the memory you want to wear on your skin as a constant reminder.
The tag bracelet retails for $90 and 100% of profits will be donated to the chosen charity.
About Thief and Heist: Thief and Heist is a new jewelry concept launched in April 2019 by Francesca Amfitheatrof. With the freedom to be unpredictable, Thief and Heist offers unexpected jewelry pieces inspired by the most precious materials we have, our experiences, starting with the debut of the signature Tag bracelet- a nylon band with a sterling silver clasp that becomes semi-permanent once attached.