Third-Party Senior Living Web Site Transitions Leadership

RALEIGH, N.C., Dec. 7, 2021 /PRNewswire-PRWeb/ -- myLifeSite, a company that provides online tools and information resources to help people make better-informed decisions when evaluating retirement communities, is bringing on a new president as founder and partner Brad Breeding returns to financial advising after a decade perfecting the site.

Breeding, who started myLifeSite in 2011 when he was a financial advisor, will be joining one of the top wealth management firms in North Carolina, where he will use his experience to consult with other entrepreneurs, families, and organizations on their financial needs and goals. He will remain a partner in myLifeSite and continue helping guide the company's strategy.

Tripp Higgins, who has served as Vice President of Sales at myLifeSite since August, is being promoted to president. Tripp's prior experience includes nearly 10 years in the role of sales and marketing director at a life-plan community in Western New York, as well as consulting with several start-up companies in upstate New York to successfully develop and execute their go-to-market strategies.

"I'm thrilled to be stepping into my new role at myLifeSite," said Higgins, 50. "I know first-hand from my time working in the senior living sales that the tools offered by myLifeSite are invaluable for the industry and consumers. I am honored to assume guidance of myLifeSite, which Brad has built so successfully."

In addition to Higgins' elevated role, Breeding announced that Liz Book, who has been with myLifeSite since the founding of the company, has been promoted to Director of Product Support. She will work closely with Higgins to create and implement effective customer-support processes, and she'll also oversee on-going, product-development work.

"After 10 years of building the site and establishing its functions and credibility, I decided to return to my professional roots to pursue a once-in-a-lifetime opportunity," said Breeding. "It would not be possible if we didn't have such an incredible team who will no doubt continue growing myLifeSite and successfully servicing our customers. I will remain involved and accountable, as the success of myLifeSite and our customers will always be important to me."

Media Contact

Brad Breeding, myLifeSite, 1 919-219-0381, [email protected]

SOURCE myLifeSite