Milestone anniversary kicks off initiative spotlighting documentary, This Is It! The Miracle of BBQ at Atlanta's Fabulous Fox Theatre
ATLANTA, April 19, 2023 /PRNewswire-PRWeb/ -- This Is It! Southern Kitchen & Bar-B-Q is celebrating 40 years of restaurant industry success in Atlanta. The milestone anniversary, sponsored by The People's Station, V-103 (WVEE-FM), will kick off with the red-carpet premiere of the documentary, This Is It! The Miracle of BBQ on Sunday, June 11, 2023, at Atlanta's Fabulous Fox Theatre at 6:00 PM.
A testament to God's goodness, the documentary captures the life and faith walk of This Is It! BBQ's founder and CEO Mr. Shelley "Butch" Anthony, III, who is the epitome of accomplishing great things through his Lord and Savior, Jesus Christ. The documentary features Atlanta's Bruce Bruce, CeeLo, former WBC heavyweight champion Deontay Wilder, and more.
Directed, written, and produced by award-winning Tammy Williams, the first Black woman to own a production studio in Georgia, it fuses the current success and expansion of the restaurant to over ten stores within the 40-year history of the family-owned enterprise.
The transparent documentary also explores the obstacles and struggles of entrepreneurship, revealing how Anthony defied the odds through his faith in God and overcame addiction struggles while having a limited education, ultimately creating a rich legacy.
This Is It! has been a staple in the Atlanta metro area for four decades. With its first restaurant being opened in East Point, This Is It! continues to set the standard for serving high-quality, award-winning food in a fast-casual dining setting. "The secret to our success is Jesus Christ," states Anthony, who does not take his blessings lightly.
Focusing on timeless, down-home favorites, the theme "faith, family, favor, and flavor" is threaded throughout the establishment which has provided the basic foundation to scale its business — a testament to Anthony's trust in God and embodies the personification of Psalm 34:8, "Taste and see that the Lord is good; blessed is the one who takes refuge in him."
The free, family-friendly event will feature live performances from award-winning and nationally recognized recording artists.
"It is our pleasure to invite the city of Atlanta to celebrate with us," said Anthony. "From the beginning, we have planned to produce restaurants that would become part of the neighborhood. With the help of our loyal customers, we have realized that goal."
An event designed to inspire, Anthony hopes that after viewing the documentary, attendees will walk away knowing they can accomplish great things through God's grace when they have a personal relationship with Him through Christ.
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About This Is It! Southern Kitchen & Bar-B-Q
Established in 1983, This Is It! Southern Kitchen & Bar-B-Q (more recently known as This Is It! Bar-B-Q & Seafood) specializes in authentic, southern, home-style cuisine and is nationally known for its famous award-winning barbeque rib tips. For 40 years, This Is It! has been recognized for exceptional hospitality and service paired with the best authentic freshly prepared barbeque and seafood. Headquartered in Fayetteville, Georgia, This Is It! has nine corporate stores, one open franchise, and one franchise that is being built. These locations are throughout the Metro Atlanta area, offering dine-in, to-go, delivery, private and corporate catering, and three full-scale event rental spaces. The company recently began operating as This Is It! Southern Kitchen & Bar-B-Q, a reflection of its expanded and more health-conscious menu items. Learn more about This Is It! BBQ, please click here.
Phyllis Caddell, This Is It! Southern Kitchen & Bar-B-Q, 1 6268311299, [email protected]
SOURCE This Is It! Southern Kitchen & Bar-B-Q