Three longterm brands merge to form one new business procurement solution, B2B Smart Source

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New look and brand, same exceptional team and service

I am honored to be a part of the continued tradition of high-level service and integrity that our family has worked to establish over the years

New England based business procurement provider B2B Holdings has merged its subsidiary companies Alpha Identification, Alpha Custom Print, and Alpha Office Furniture to create a one-stop-shop for custom business solutions. The new service is now known as B2B Smart Source.

This change allows all of the team’s services to roll-up under one brand, providing customers with a seamless purchase process whether they are looking for ID badging, promotional and print products, office furniture, or safety supplies.

B2B Smart Source is a family-owned business with over 30 years of experience in the business procurement industry.

“B2B Smart Source is privileged to partner with some of the best and brightest local, national and international companies in the industries we service," President Mary Bloem said. "I am honored to be a part of the continued tradition of high-level service and integrity that our family has worked to establish over the years.”

In addition to being family-owned, B2B Smart Source is a proud woman-owned business with a focus on promoting a diverse local supplier network. They are certified by WBENC, New York City’s M/WBE, NYC’s Small Business Services, and OSD Supplier Diversity Office.

B2B Smart Source not only offers a wide range of services, but specializes in solving complex problems by bringing new solutions to customers. During these challenging times, the team at B2B Smart Source has been working with partners to source personal protective equipment (PPE) and cleaning supplies. They have also offered safety solutions to help customers navigate new regulations and reconfigure offices to ensure employees a safe return.

To learn more about B2B Smart Source and our offerings, visit us at, or you can visit to shop our products.

ABOUT US - B2B Smart Source is a leading supplier of custom-tailored procurement solutions including ID management, print and promotional products, office furniture, and safety supplies. As a family-owned and managed company, they pride themselves on 30 years of experience helping a variety of customers ranging from small businesses to Fortune 500 companies and everywhere in between. They partner with suppliers in Massachusetts and the surrounding New England area to bring only the best products on the market. Customers choose B2B Smart Source due to their diverse supplier network, affordable pricing, dedicated customer service, and competitive lead times. Reach out to their team today at to learn more about the team’s offerings.

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Mary Bloem
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