Through Channel Marketing Automation and Partner Enablement Platform xAmplify Joins Marketo LaunchPoint Partner Program
xAmplify was created in response to the World Trade Organization's estimation that 75% of global trade flows indirectly. In this collaboration with Marketo Engage--the comprehensive B2B solution designed to orchestrate personalized experiences, optimize content, and measure business impact across every channel --xAmplify aims to tap into a customer base already succeeding in direct sales and wishing to prosper beyond the 25% global trade opportunity.
FREMONT, Calif., August 28, 2019 /PRNewswire-PRWeb/ -- xAmplify, a through-channel marketing automation (TCMA) solution revolutionizing indirect sales data tracking and delivery, today announced its certified integration with Marketo Engage. xAmplify is currently the only searchable TCMA solution out of over 300 applications on LaunchPoint by Marketo, an Adobe Company.
xAmplify's integration into Marketo Engage is designed to extend the impressive data capturing capabilities of Marketo Engage to channel-capable customers seeking access to both channel partner participation metrics and partner pipeline analytics. Furthermore, when leveraging the TCMA tool, Marketo Engage customers will be equipped to generate an increase in partner participation due to xAmplify's outbound campaign delivery, individual partner instances, and 5-click co-branded redistribution.
xAmplify was created in response to the World Trade Organization's estimation that 75% of global trade flows indirectly; yet indirect commerce lacks sufficient automation tools that enable vendor companies to succeed in through-channel marketing and sales. In this collaboration with Marketo Engage—the comprehensive B2B solution designed to orchestrate personalized experiences, optimize content, and measure business impact across every channel —xAmplify aims to tap into a customer base already succeeding in direct sales and wishing to prosper beyond the 25% global trade opportunity.
"We're thrilled to enter into this new relationship," said xAmplify CEO Sudhir Nambiar. "We're confident that Marketo Engage customers will see amplified partner engagement, more qualified indirect leads, and rapid growth in channel sales when they use our solution. Empowering more marketers to triumph in the exciting future of channel is a privilege we look forward to."
It's xAmplify's aim to change the future of channel, specifically, to rectify the notoriously low rates of partner co-marketing. Channel experts have identified that less active 'long-tail' partners fall in line with the 80/20 Pareto principle—meaning it's estimated that 80% of sales come from approximately 20% of channel partners. Nambiar anticipates the Marketo Engage collaboration could have a hand in positively changing those percentages.
"We are excited to welcome xAmplify into the Marketo Engage ecosystem, and especially eager to discover what's possible for channel marketers adding the xAmplify solution to their MarTech stack, said Shai Alfandary, global head of ISVs & LaunchPoint ecosystem, Adobe. This new platform enriches our offering for indirect sales customers to offer 360-degree channel automation."
Visit the xAmplify listing on LaunchPoint to learn more about the integration.
xAmplify is a through-channel marketing automation platform that empowers channel organizations to deliver co-branded content through their partners, while tracking redistribution metrics and end-customer behavior. Customers who use xAmplify will experience better channel forecasting due to downstream sales insight and increased brand visibility through channel due to ease of partner redistribution; partners are no longer required to show up and repurpose collateral from a portal. Headquartered in Fremont, California and soft launched in late 2018, xAmplify already serves industry-leading customers. Learn more at https://www.xamplify.com/.
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