New study finds owners are outpacing other U.S. travelers, exceeding the number and length of vacations they took last summer
WASHINGTON, July 31, 2025 /PRNewswire-PRWeb/ -- ARDA, the trade association for the vacation ownership and timeshare industries, has released the results of its Vacation Ownership Sentiment Index for the second quarter of 2025, demonstrating timeshare owners' continued desire for travel in the first half of the year.
The index, which measures timeshare owners' behaviors and preferences against those of other U.S. leisure travelers, found that one-third of timeshare owners plan to increase their travel this summer, relative to last year. Comparatively, only one-fourth of general leisure travelers are vacationing more this summer.
Additional key findings from the quarter are below:
- Nearly seven in ten owners who plan to take more vacations this summer will also be spending more time at their timeshare and/or an affiliated resort.
- 68% of timeshare owners have made a reservation for their next vacation, +20 points higher than travelers in general.
- 61% of timeshare owners are planning their next timeshare vacation within the next four months.
"We have always known that the pre-paid nature of the timeshare product means owners are more likely than other U.S. travelers to prioritize their vacations," said ARDA President & CEO Jason Gamel. "With nearly 80% of timeshare owners traveling without a loan balance, this latest results of the Vacation Ownership Sentiment Index show that timeshare owners are even outpacing their own active travel habits year-over-year."
To view the Vacation Ownership Sentiment Index results from the second quarter of the year, and to access additional industry data and insight from ARDA, click here.
About ARDA
ARDA is a nonprofit, nonpartisan, Washington, DC-based trade association for the timeshare industry, representing more than 300 privately held and publicly traded companies. ARDA's work — including proactive advocacy — touches every role within the timeshare industry. Developers, exchange companies, vacation clubs, timeshare resellers, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts are all part of the ARDA network, including popular companies such as Disney Vacation Club, Hilton Grand Vacations, Marriott Vacations Worldwide, Westgate, and Wyndham Destinations. As the U.S. is the global headquarters for the timeshare and shared ownership industries, ARDA is seen as a leader amongst its peers worldwide and regularly works with established and emerging associations and markets across the globe to help advocate for the interests of ARDA members and beyond.
Media Contact
Lauren McCommon, ARDA, 1 321-281-5356, [email protected], ARDA
SOURCE ARDA
Share this article