Timeshare owners ski three times as much as other travelers, according to new research
WASHINGTON, Dec. 11, 2025 /PRNewswire-PRWeb/ -- A new nationwide study from ARDA, the trade association for the vacation ownership and timeshare industries, has found that the traveler segment that will hit the slopes the most this season is timeshare owners, who ski three times as much as other U.S. travelers.
The November 2025 Vacation Ownership Sentiment Report, which surveyed 500 timeshare owners and 500 general travelers, revealed several factors contributing to owners' enthusiasm toward ski vacations. First, nearly nine in 10 owners found that owning a timeshare simply makes it easy to book these types of vacations. Second, 87% of owners stated that timeshares provide a better value for their ski vacations than if they had to book with a non-timeshare resort.
"One of the primary benefits of timeshare ownership is locking in your lifetime of vacations at today's prices," said ARDA President & CEO Jason Gamel. "That benefit is particularly significant when it comes to seasonal travel, like ski season, which tends to get more expensive year after year. However, the value of ski vacations for owners really lies in both price and experience. Not only do owners avoid rising hotel rates, but they also get to stay in gorgeous, spacious timeshare resorts located near some of the world's most popular slopes, from Park City to Lake Tahoe, to Breckenridge and beyond. "
More ski season insights from the study are below:
- Eighty-eight percent of surveyed owners say that they tend to stay at their timeshare or within their timeshare brand for ski vacations.
- Ninety-eight percent of Timeshare Owners who ski plan to take at least one 2026 overnight trip where they will hit the slopes.
- More than half of surveyed owners prefer to stay at the same accommodation and ski the same mountain.
In addition to these findings, the study also measured timeshare owners' enthusiasm for travel in general against that of non-owners. Significant takeaways from this portion of the report are below:
- Sixty percent of timeshare owners have made a reservation for their next vacation; more than 70% higher than the incidence of overall travelers.
- Fifty-four percent of timeshare owners are planning to spend significantly more time on vacation over the next six months, a more than 70% higher incidence than travelers in general who plan to do the same.
- Sixty-one percent of timeshare owners plan to take their next timeshare vacation within four months.
To access the full Vacation Ownership Sentiment Report and other industry data from ARDA, click here.
About ARDA
ARDA is a nonprofit, nonpartisan, Washington, DC-based trade association for the timeshare industry, representing more than 300 privately held and publicly traded companies. ARDA's work — including proactive advocacy — touches every role within the timeshare industry. Developers, exchange companies, vacation clubs, timeshare resellers, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts are all part of the ARDA network, including popular companies such as Disney Vacation Club, Hilton Grand Vacations, Marriott Vacations Worldwide, Westgate, and Wyndham Destinations. As the U.S. is the global headquarters for the timeshare and shared ownership industries, ARDA is seen as a leader amongst its peers worldwide and regularly works with established and emerging associations and markets across the globe to help advocate for the interests of ARDA members and beyond.
Media Contact
Lauren McCommon, ARDA, 1 3212815356, [email protected], ARDA.org
SOURCE ARDA
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