We hope that our conscious approach to the beauty industry proves that consumers can have luxury products in socially responsible formulations
TORONTO (PRWEB) November 08, 2019
TO112, a lifestyle brand of conscious creations to inspire harmony in hair, body & space, today announced that 2 of their products, the TO112 Collagen Mask for Damaged Hair and the TO112 Dry Texture Spray, have been selected as winners of the “Hair Mask Product of the Year” and “Hairspray Product of the Year” awards, respectively, from the Independent Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the beauty industry.
The TO112 Dry Texture Spray is the multi-use styling spray. Invisible, weightless, long-lasting and free of chalky build up, this versatile spray creates an effortlessly tousled texture to blowout styles and next day looks. When used on fresh blowouts, the Dry Texture spray can be layered to add as much grip, grit or texture as desired for that lived-in look all-day, reactivating volume when applied at the root and easily revived with a light root tousle for an end of day boost. It provides excellent grip for non-slip braids and updos, or when used to help keep hair accessories locked in place. Dry Texture Spray is a healthy alternative to dry shampoo, the over use of which can lead to thinning hair from clogged root follicles and chalky scalp build up. Simply spray and tousle at the root on the second, third (or even fourth) day between washes to revive hair styles. Formulated with tamanu oil to help protect against the elements, it is gentle enough for everyday use and safe for color and keratin treated hair. With an aroma of soft cedarwood, amber and the zing of fresh lime, the scent is fresh, vibrant and warm. The uses for the Dry Texture Spray are limited only by imagination and are a must have in any styling regime.
TO112’s Collagen Mask for Damaged Hair is a consciously selected blend of oils, proteins, collagen and natural extracts (including ginseng, peppermint, rosehip and white nettle) to infuse hair with moisture, prevent breakage and promote shine - all without leaving behind any oily residue. TO112 Collagen Mask for Damaged Hair is specially formulated with collagen to help restore damaged hair and give it strength, elasticity and softness. It is a premium collagen hair mask built on a natural amino acid foundation which stimulates hair growth by assisting in cell renewal for stronger, more flexible hair. As in all TO112 products, tamanu oil is the key functional ingredient. Long cherished by French Polynesian women for its nourishing and moisturizing qualities, it adds shine and improves hair health, together with argan oil which is packed with beneficial nutrients, including fatty acids and vitamin E, to encourage healthy hair growth while moisturizing hair and scalp. Together, the unique combination of tamanu and argan oils boost shine, moisture and texture, while keratin strengthens and fortifies hair cuticles and promotes hair growth. The mask is scented with an all-natural blend of patchouli and vetiver with a deep, earthy aroma to ground the mind and body with every use. Whether the damage to the hair has come from excessive color processing, heat styling or simply the environment, the mask nourishes and revives texture to help hair feel new again and prevent breakage.
Both products are SLS and sulfate free, DEA free, paraben free, and cruelty free.
“As we see a shift in the industry to a more mindful product line, TO112 has created a conscious value based on how we are affecting the environment, community and consumer all while providing a superior product line that consumers can trust.” said Luis Pacheco, Creator, TO112. “We hope that our conscious approach to the beauty industry proves that consumers can have luxury products in socially responsible formulations.”
The mission of the annual Beauty Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of beauty industry categories, including Bath & Body, Hair, Lip, Make-Up and many more. The 2019 Beauty Innovation Awards attracted more than 2,000 nominations from around the world.
“TO112 embodies the spirit of our awards program with a true 'innovation' with their unique range of products and ethos. They are a shining example of an innovative company standing out in the beauty space.” says Bryan Vaughn, Managing Director, Independent Innovation Awards. “We extend a hearty congratulations to TO112 on their well-deserved 2019 Beauty Innovation Awards for ‘Hair Mask Product of the Year’ and ‘Hairspray Product of the Year.’”
Products are available for purchase online at TO112.com and in Wellchemist Boutiques at Bloomingdales.
TO112 (pronounced: To-One-One-Two) is a sustainable luxury brand that merges science and nature with a holistic approach to beauty that strives to cultivate an experience with energy and beauty in mind, recognizing science and nature together in harmony. Consequently, it defines the brand's name: 'TO' is an abbreviation for tamanu oil, the key functional ingredient at the core of the brand's hair formulations; while '112' denotes the first three numbers of the Fibonacci sequence which gives rise to The Golden Ratio where mathematics is found in the beauty of nature. Created by Luis Pacheco, a celebrity hair colourist (with notable clients including Meghan Markle and Katherine Heigl) who has 25 years in the business of creating beautiful hair, and an educational background in herbology and ayurvedic medicine focusing on healthy hair growth, development, and maintenance. Designed for professional use by hairstylists the brand caught the attention of luxury retailer Bloomingdale’s in June 2018 and is available in their WellChemist boutiques in select stores nationwide. All of the liquid products in the hair and body care collections are based on Tamanu Oil as the key functional ingredient to heal and nourish the hair and body. They are made with consciously selected ingredients that are as natural as possible or formulated with safe alternatives to ensure luxurious, fashion-forward results. All products are eco-friendly, Leaping Bunny certified as cruelty-free, free of sulphates (including SLS), DEA, Parabens, and Phthalates.
About Independent Innovation
The Independent Innovation Awards program is devoted to recognizing and honoring the most innovating companies, services and products. The Beauty Independent Innovation Awards provides public recognition for the achievements of beauty industry companies and products including Bath and Body, Make-up, Skin, Retailers and Services and more. For more information visit http://www.beautyinnovationawards.com.