Estify Adds Industry Veteran Toan Nguyen to Executive Team to Enhance Position as Forward-Thinking Industry Leader

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Estify, the software company bringing efficiency and innovation to the collision repair industry, hires industry veteran Toan Nguyen to lead its world-class technology team. As CIO/CTO/CSO, Nguyen will help the company in its core work of creating technology that anticipates the needs of this rapidly changing industry.

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Estify, the software company that is bringing efficiency and innovation to the collision repair industry, today announced the appointment of Toan Nguyen as CIO/CTO/CSO. As Estify’s chief technologist, Nguyen will oversee the continued development of the company’s core products, Estify Transfer and Estify Pro, which simplify the rekeying process and generate repair plans that align with Original Equipment Manufacturer (OEM) documentation, respectively. He will be responsible for spearheading projects and cultivating strategies that cement Estify’s position as a forward-thinking industry leader.

“Core to Estify’s success is our laser-focus on ensuring we have a world-class technology team that can very quickly understand the unique challenges of our partners and create technology to anticipate the needs of our rapidly changing industry,” says Estify CEO Rochelle Thielen. “Toan has become one of the best-recognized technology leaders in our industry by creating ‘first-of-its-kind’ technology and fostering industry-wide collaborations that have been responsible for advancing major breakthroughs for repairers. We are elated to have him at the helm of our technology and strategy team going forward.”

An automotive industry veteran, Nguyen has spent 14 years in executive roles in the automotive space, where he has focused on application development, software and hardware engineering, big data analytics, and cloud computing. He joins Estify after an illustrious career at ABRA Auto Body & Glass in Minneapolis, where he was most recently the Chief Information and Strategy Officer. In his past roles, Nguyen has been responsible for multiple divisions and has helmed product development in addition to leading enterprise growth strategy. His combined interests in technology and the collision repair space attracted him to Estify.

“Witnessing recent advancements in vehicular technology really motivated me to venture back into the software space,” says Nguyen. “I wanted to do something bold and disruptive within our industry, so Estify was an obvious company with which to partner. The ecosystem we’re building will completely change the landscape of how automotive companies operate.”

For more information about how Estify is shaking up the automotive industry, visit

About Estify
Founded in 2012 and incubated at Amplify LA’s business accelerator program, Estify is transforming the auto collision repair industry with technology. The company addresses efficiency and accuracy gaps in the $32 billion auto collision business with user-friendly, cloud-based software solutions that enable body shops to comply with insurance and regulatory requirements more easily and improve vehicular safety for consumers. Learn more at

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Chase Alderton
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