Tomax Technology is Bringing Green IT to Aalborg

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Tomax Technology Sustainable IT company chooses Aalborg as its European base

After undertaking extensive search across the continent, leading sustainable IT company Tomax Technology opted for Aalborg as the best location for their European base.

For the last 7 years Tomax Technology ( have specialised in selling on excess stock from the world’s leading IT manufacturers. The companies who buy the stock then sell it on to businesses, schools and government departments, and in this way the team at Tomax help manufacturers like Cisco utilise excess stock in a manner which chimes with their commitment to the circular economy. Our infrastructure and processes have been tailored to shift excess Cisco technology ( into local markets at speed, saving time and cutting the dependency on air freight. At the same time, utilising excess stock in this way stops new equipment having to be produced, particularly when the excess stock comes with full territory licences, is manufacturer backed and carries a 3 months guarantee. We even got a name for it - #safesourcing – which reflects the fact that the equipment we supply can be trusted in a way that the grey or counterfeit technology market simply can’t.    

Speaking about the decision to set up in Aalborg, Chief Commercial Officer Soren Sorensen explained how the city’s Green Transistion agenda aligned perfectly with the values of Tomax technology: “Aalborg offers us the opportunity to develop a facility that is completely sustainable and we’ll be speaking to businesses already located here to understand how best to do that. The network of sustainable businesses makes this an inspiring place for us to be, and we were attracted by Aalborg’s green port plan and superfast connectivity. I’m really excited to expand our team here and really fly the flag for Aalborg.”

Catharina Vinther Engqvist, the Director of Invest in Aalborg ( was equally enthusiastic on the synergy between Tomax and Aalborg: “Aalborg is a tiny metropolis with a global mindset and we´re growing rapidly. We offer a highly skilled workforce, one of the best Tech Universities in Europe and have a huge focus on innovation and on The Green Transition. Tomax Technology is totally in scope for these key factors and we are very excited to welcome them to our city and region”

The approach taken by Tomax aligns perfectly with the mission of the team at Green Hub Denmark, who have promoted Aalborg as a centre of societal transition. Aalborg offers an entry for national and international businesses and researchers seeking to develop, test and create growth through the sustainable solutions and technologies of tomorrow.

The partners behind Green Hub Denmark have collectively poured 7.5 billion DKK into the initiative, which is connecting businesses, consumers, researchers, the utility sector and authorities to forge a world class platform for green growth and a green societal change. Through massive investments, the objective for Green Hub Denmark is to turn North Denmark into the Silicon Valley of green innovation.

The Tomax approach also reflects a growing awareness of the global problem of electronic waste (ewaste). According to the Global Ewaste Monitor 2020 53.6 metric tonnes of ewaste are thrown into landfill around the world, which is the equivalent of 7.3kg per capita. Shockingly, this so-called waste actually has value, and the team at Tomax specialize in tapping into that value. Our knowledge of the market enables us to build a picture of where the items are in demand, information which is augmented by close working relationships with our customers. Pulling all of this together means that our customers enjoy quick access to vital equipment, while manufacturer partners know that their circular economy principles are being met.

From the base in Aalborg, Tomax will be supplying over 25 countries across Europe. Investment in excess, reused and refurbished IT enables IT departments to play a part in contributing to the parent company’s commitment to zero carbon and wider sustainability. DigitalLead, which was created to strengthen digitalisation in Denmark and achieve the UN sustainable development goals, has a hub based in Aalborg, and the use of remanufactured, reused and excess technology directly aligns with several of their goals. We’re looking forward to working with Danish businesses in Aalborg and further afield, helping them to source more sustainable IT hardware and keep their existing hardware in use for longer.

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Louise Whitaker

Louise Whitaker
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