Tomorrow’s World Today to Showcase Tide’s Industry-Leading Innovation and Sustainability Efforts

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Inside Episode 2, viewers will learn more about how it took a team of more than 100 scientists, over the span of eight years, with the creation of 50 patents, to develop the science that powers an everyday item like Tide PODS. Innovations like Tide PODS are not only giving consumers clean clothes, but also help to reduce energy and water consumption in an effort to help save the planet. These “blue-ribbon” ideas are the types that Host George Davidson was hungry to learn more about.

"One of America's oldest brands is also the most innovative with the invention of Tide PODS," says Scientific Communications Director, Mary Johnson. "Our in-depth understanding of consumers’ evolving laundry issues pushes us to be the best at keeping clothes white, bright and stain and odor-free."

In Episode 2 of Season 3, Tomorrow’s World Today visits the Procter & Gamble global headquarters in Cincinnati, Ohio – home to Tide’s North America operations. Here, show host George Davison learns how Tide has been an innovator and a disruptor from day one of its existence. From its top-secret beginnings as Product X in the 1940s to innovative new forms and products, Tide has long sought out ways to make its products better for people and for the planet.

Inside Episode 2, viewers will learn more about how it took a team of more than 100 scientists, over the span of eight years, with the creation of 50 patents, to develop the science that powers an everyday item like Tide PODS. Innovations like Tide PODS are not only giving consumers clean clothes, but also help to reduce energy and water consumption in an effort to help save the planet. These “blue-ribbon” ideas are the types that Host George Davidson was hungry to learn more about.

“Tide has been America’s number one detergent for over 70 years," says Scientific Communications Director, Mary Johnson. "One of America's oldest brands is also the most innovative with the invention of Tide PODS. That’s because we put consumers at the center of everything we do. Our in-depth understanding of consumers’ evolving laundry issues pushes us to be the best at keeping clothes white, bright and stain and odor-free.

“We are also committed to reducing our environmental footprint, by enabling and inspiring a positive impact on our environment and society. Over the many decades our leadership in innovation and sustainability has made Tide a trusted brand in the American home.”

In this laundry-focused episode, viewers will see how a brand as big as Tide has to think about their product in ways many would never imagine. Think water conditions around the world are always the same? Think again. But Tide needs to work in all of them. They’re using state-of-the-art technology to mimic washing conditions across our planet in order to help develop detergent that works regardless of the makeup of the water. After all, washing a load of laundry on vacation is never quite the same as when you wash it at home.

To learn more about Tide’s squeaky-clean approach to its products, advertising and sustainability, tune in for the second episode of season three of Tomorrow’s World Today, airing on Saturday, October 10 at 8:30am ET/PT on Science Channel and Sunday, October 11 at 6:30am on Discovery.

About Tomorrow’s World Today
Season three of this family-friendly, cutting-edge television show travels the world in search of innovative pioneers who are creating new ways to utilize our natural and technological resources for a more sustainable lifestyle. Tomorrow’s World Today has a home base in Pittsburgh, PA, one of the nation’s most progressive tech landscapes, home to Duolingo, the most downloaded educational app in the world, and UBER’s flagship location for autonomous transportation.

About Tide
Tide is not just a product; it’s a promise. It’s not just any laundry detergent; it’s one that renews clothes and the stories they tell. It’s strong in stain removal, but gentle on clothes. For more than 70 years, Tide has set the highest standards for laundry care. Tide not only works to deliver you the cleanest clothes, but also helps you be more eco-friendly when it comes to doing the laundry. Whether your laundry challenges manifest as stains, odors, or soiling, we can help with all your laundry needs. Simply put your garments in the machine, and let Tide take care of the rest.

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Elizabeth Clay
@twt_explore
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