CurbWaste conducted an extensive survey of nearly 1500 waste management companies in the United States to discover the marketing technologies that contribute to their success. Our research identified hundreds of platforms and tools used by some of the industry's most successful businesses. Additionally, this report compares our findings with global trends in marketing, advertising, and revenue-generating technology adoption. This comprehensive report highlights the MarTech and AdTech usage of waste management companies across the following 13 technology categories: - Web Analytics - Audience Data Platforms (DMPs) - Retargeting Platforms - Banner Ads Platforms (Including Demand-Side Platforms) - Ad Exchanges - Conversion Optimization, Personalization, AB Testing Tools - Live Chat Platforms - Call Tracking Platforms - Marketing Automation Platforms - Email Marketing Platforms - Social Media Networks and Video Platforms - Tag Management Tools - CMS (Content Management Systems) Discover how waste management companies are leveraging AdTech and MarTech to drive additional revenue for their businesses today. Full story here here https://www.curbwaste.com/top-1500-waste-management-companies-and-their-innovative-marketing-technologies
NEW YORK, Feb. 6, 2025 /PRNewswire-PRWeb/ -- CurbWaste, the industry's leading waste management software provider, has released an in-depth study examining the marketing and advertising technologies that fuel growth and profitability in the waste management sector. The white paper, Top 1500 Waste Management Companies and Their Innovative Marketing Technologies, delivers exclusive insights into how waste haulers are leveraging MarTech and AdTech to maximize revenue and customer acquisition.
Full report available here: https://www.curbwaste.com/top-1500-waste-management-companies-and-their-innovative-marketing-technologies
Key Findings from the Report:
🔹 Web Analytics: Every waste management company analyzed uses Google Analytics, but 80% supplement it with additional tools like LinkedIn Insights, HotJar, and Facebook Domain Insights to track visitor behavior.
🔹 Marketing Automation & Email Marketing: HubSpot dominates with a 38% market share, followed by Salesforce and MailChimp. Companies leveraging automation tools report a 20% improvement in cash flow due to automated payments and lead nurturing.
🔹 Retargeting & Ad Platforms: Despite the global trend toward AI-driven retargeting, only 25% of waste management firms use dedicated retargeting solutions, primarily relying on Google Ads. 71% of firms use Google as their primary media-buying tool, while LinkedIn and Facebook Ads continue to gain traction.
🔹 Live Chat & Call Tracking: Only 30% of companies have integrated live chat on their websites, despite studies showing a 20% conversion lift from chat engagement. Call tracking adoption remains low at 12%, indicating missed opportunities in lead attribution.
🔹 Social Media & Video: Instagram and Facebook dominate the industry's social media strategy, with 15% of firms leveraging LinkedIn Insights for B2B lead generation. YouTube remains the preferred video platform, boasting 78% market share among surveyed firms.
🔹 Content Management Systems (CMS): WordPress is the clear leader, powering 58% of waste management company websites, followed by HubSpot and Webflow.
Media Contact
Ivan Roubtosv, CurbWaste, 1 4383979799, [email protected], https://www.curbwaste.com/
SOURCE CurbWaste
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