Top Website Design Company, Lounge Lizard, shares the Top A/B Testing Tools for 2019

NEW YORK, Feb. 25, 2019 /PRNewswire-PRWeb/ -- Lounge Lizard is globally recognized as a top website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Digital marketing along with website development are data-driven industries, however the fact remains that numerous businesses still make decisions on hunches and gut feelings. The benefit of A/B testing is that it allows a business to make decisions based on real data instead of these hunches which are based on presumed knowledge rather than verified information about customer bases. Proper use of A/B testing can impact both marketing strategies and website optimization in very meaningful ways such as identifying better value propositions. Today NY based web design company, Lounge Lizard, shares the Top A/B Testing Tools for 2019.

What is A/B Testing?

Very simply put, A/B testing is where elements are compared for a reaction as to which is better according to the testing panel or compiled behavior data. For example, a Long Island SEO company might test the location of a Call-to-action button to determine if people will identify it more easily on the left or right side of a page. That is a very simplistic example, but in a nutshell is the basis of A/B testing. The uses of testing can be to determine which message resonates most with customers, trustworthiness of images, more appealing color scheme, element placement or location for highest engagement, and so much more.

Rather than relying on a gut instinct, which could easily fall flat in the real-world environment, testing offers the opportunity to put the best foot forward from the onset. There are a handful of A/B testing tools available that can greatly aid in the testing process as well as providing reporting and integration with popular tools.

Top A/B Testing Tools

• Optimizely – This platform is multi-functional offering testing and multi-page experimentation for enterprise marketing, product, or engineering teams. From a website design standpoint, they offer the ability to test multiple experiments on the same page at the same time which allows faster testing of multiple page elements. With segmentation parameters for device, browser, and campaign, they provide the necessary tools to fit most A/B testing needs. Over a dozen Fortune 100 companies utilize them, which speaks to the value they provide for any mid to large business.
• Omniconvert – This platform focuses on conversion rate optimization and includes an A/B testing tool along with tools for surveys, overlays, segmentation, and personalization. The A/B testing tools allows for testing on all devices (desktop, mobile, tablet) and test results can be incorporated as controls for future tests. With the segmentation tool, which works with the testing tool, segmentation parameters can be tested which allows for important feedback and improvement to UX, product features, and content. They are an excellent choice for medium-sized or smaller businesses.
• AB Tasty – Another conversation rate optimization platform with A/B testing, AB Tasty is used by Sephora and other brands for testing as well as data insights and marketing. Their testing options are excellent with A/B tests, multivariate tests, split tests, and funnel tests. They offer a few unique concepts such as advanced targeting and testing confidence validation along with personalization tools which makes them a good choice for medium-sized businesses or small businesses.
• VMO – This platform is utilized by large brands including Target and eBay. They are more specifically tailored towards enterprise brands compared to the other tools listed here, offering conversation rate optimization and A/B testing. The reporting and data analysis features are some of the best in the business which can allow a business to utilize statistics to reach more precise conclusions.
• Convert – For a small business, Convert is an excellent choice for a platform that provides A/B testing and web personalization. They offer A/B testing, split testing, and multivariate testing along with multipage experiment tools and advanced segmentation tools. This platform allows integrations with popular third-party tools such as WordPress, HubSpot, and Shopify.

Lounge Lizard Digital Marketing Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun(at)loungelizard.com

SOURCE Lounge Lizard Inc.

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