Top 5 Content Marketing Strategies + Trends and Challenges For 2020, According to Digital Silk

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86% of B2C marketers think content marketing is their key business strategy and 91% of B2B marketers use content marketing to reach their customers. Digital Silk compiled the leading content marketing strategies as well as trends and challenges for 2020.

86% of B2C marketers think content marketing is their key business strategy and 91% of B2B marketers use content marketing to reach their customers.

Digital Silk, a global digital agency, explained the leading content marketing strategies to increase traffic and conversions.

The top five content marketing strategies are:

1. Quality web content
2. Blogging
3. Email marketing
4. Digital PR
5. Video marketing

The key trends for content marketing in 2020 are:

1. Voice search is on the rise

2. Brands should optimize for Google’s Featured Snippets
3. There is increased interest in video content
4. Mobile will continue to grow
5. Audiences expect higher levels of personalization

The main challenges in content marketing in 2020 are:

1. Zero-click searches are becoming more frequent
2. User intent is reshaping the marketing funnel and matching intent is more difficult
3. A customer-centric mindset is essential and companies need to put customers first, before the company

Marketing professionals should be prepared for challenges and trends in content marketing and keep the user journey front of mind in creating and adapting their strategies.

About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

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Immy Ransom
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