NEW YORK (PRWEB) January 29, 2020
85% of B2B marketers view content as the most effective digital marketing method for lead generation.
According to Digital Silk, a global digital agency, content marketing will remain one of the most popular choices for B2B lead generation in 2020.
However, with the changing tech landscape and B2B buyer demographics, other, less intuitive digital marketing tactics and channels are expected to gain momentum - mobile being one of them.
As many as 80% of B2B buyers use smartphones for research, yet mobile is still one of the most underused channels in B2B lead generation.
Digital Silk listed these among 14 proven B2B digital marketing strategies for more leads in 2020.
Here are the top seven:
1. Blogs for SEO and authority building
Companies with live blogs get 67% more leads than those without. Whatsmore, blogs can feed into every stage of the sales funnel, as well as boost a site's rankings on search.
In 2020, blogs will remain an important contributor to SEO, but more businesses are expected to use them for authority building as opposed to attracting organic traffic.
2. LinkedIn as the top B2B social media channel
55% of B2B buyers turn to social media when researching their next purchase. LinkedIn has become one of the go-to platforms and is fast-emerging as the top social media network for acquiring B2B leads.
Cultivation of social interactions via communities, micro-influencer marketing and LinkedIn marketing are some of the biggest B2B social media trends to expect in 2020.
3. FOMO as a lead generation tactic
Though not a strategy per se, the fear of missing out (FOMO) is a powerful tactic in digital marketing, as reports show that 56% of all users and 70% of millennials experience FOMO.
Being a dominant group in B2B buyer demographics, millennials will fuel more use of FOMO in 2020.
Marketers will use different techniques such as time-limited offers, live sales updates and countdowns -among others- to create a sense of urgency, stimulating both lead generation and conversions.
4. Media-rich landing pages
Research shows that 68% of B2B businesses are already using strategically optimized landing pages to acquire leads.
The biggest landing page optimization trends in 2020 will be video insertion and compelling copy. More landing page best practices include offering added value or free downloadable resources, usage of client logos as social proof, clear calls-to-action and visual cues, no navigation, and usage of shareable and downloadable “Thank You” pages.
5. Search engine marketing to attract competitors’ audience
The most effective paid method of digital marketing, according to 58% of B2B marketers, is search engine advertising.
In 2020, a good search engine marketing strategy will use competitor monitoring to identify new target audiences and approach them with competitive offers.
6. Personalized exit intent pop-ups
Exit-intent pop-ups can keep the leads in the sales pipeline, maintaining interest and boosting conversions by up to 200%.
In 2020, B2B marketers can expect to see and use more personalized text or image click, scroll-triggered and timed pop-ups.
7. Video marketing for all stages of the marketing funnel
Reports show that videos help 90% of customers make a buying decision and 71% of B2B companies already use video marketing to increase sales and brand awareness.
In 2020, video will remain one of the B2B buyers' go-to channels for product discovery, learning and reviews. The most effective formats B2B companies should consider are how-to videos, explainer videos and webinars.
In 2020, B2B digital marketing strategies for lead generation will continue to evolve alongside new technologies, search algorithms, buyer demographics and behavior.
As the digital environment grows more sophisticated, businesses will turn to specialized agencies for digital marketing strategies and execution.
Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in digital marketing such as content marketing, social media marketing, PPC and more.
About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.