Top eCommerce Web Design Trends to Boost Conversions in 2020, According to eCommerce Development Rating Platform

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48% of shoppers judge the credibility of an online store based on its design. identified the top eCommerce web design trends that build trust and generate higher conversions in 2020.

48% of shoppers judge the credibility of an online store based on its design and this impacts the likelihood of their conversion from lead to customer., a B2B marketplace connecting brands with eCommerce designers and developers, listed the current web design trends that eCommerce websites should incorporate to stay current and generate higher conversions.

The top five eCommerce web design trends are:

1. Microinteractions

Microinteractions enhance the experience of interacting with the interface, improve the site's navigation and provide a positive emotional effect. They bring humanity into human-computer communication and entice visitors to take the desired action.

2. Video Backgrounds

Although videos may slow down the website performance, they are eye-catching and can convey more information than text. They attract users’ attention and encourage them to engage.

3. Chatbots

Chatbots can generate brands more conversions by providing real-time assistance. Unlike customer service representatives, they work 24/7 and provide automated responses. This increases visitor satisfaction and builds trust.

4. Flat Design

Websites with a flat design enjoy higher loading speed, both on desktop and mobile. This isn’t great for SEO only, but for enhancing the user experience as well. While flat means removing distractions and clutter and focuses on minimalism, it doesn’t necessarily have to mean that it is boring.

5. Asymmetrical Layouts

Asymmetrical layouts are quite popular this year because the unusual placement of elements, the broken grids and irregular patterns grab the visitors’ attention to the most important parts.

Brands can view the best developers by price, expertise and location on

About analyzes the best eCommerce developers from around the world to determine the leading design and development firms in this industry across all specialties and locations. The platform's comprehensive ranking process – performed by industry experts – helps brands find and select the best eCommerce development agency that suits their needs.

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