BOULDER, Colo., Sept. 29, 2018 /PRNewswire-PRWeb/ -- With 83 percent of the population fueling their days with coffee, it's safe to say that caffeine is the most popular stimulant on the planet. Now, celebrities and influencers alike are upgrading their coffee experience by adding healing herbs known as adaptogens to their brew—or substituting their coffee for adaptogenic alternatives.
These superherbs are taking off due to their ability to calm the stress response, support adrenal health, and provide healthy, balanced energy.
"I believe adaptogens are popular right now in part because they are such a necessary antidote to our modern culture," said Lopa van der Mersch, founder and CEO of Rasa, a company that makes adaptogenic coffee and coffee alternative blends. "I mean, show me someone who doesn't suffer from stress on a regular basis! That chronic stress can have long term health implications."
Adding adaptogens to one's diet, however, can be time consuming and expensive. And, while we all wish we had the time and money to make one of Gwyneth Paltrow's $200 smoothies every day, most of us cannot afford that luxury.
Continued van der Mersch, "The coffee ritual is an easy and affordable way to incorporate adaptogens into your daily life. And not only do they help to balance the side effects of coffee, coffee and adaptogens also potentiate each other—the caffeine in coffee acts as a carrier for the botanical constituents of the herbs, meaning you feel more of the benefits. We made Rasa so you can brew it right along with your morning coffee."
Top health influencers like Jordan Younger of The Balanced Blonde, Sahara Rose, and Breakfast Criminals are all hopping on the adaptogenic coffee train.
"Another adaptogenic coffee brand I am obsessed with….to get [my] coffee fix...in the healthiest way possible," says Jordan Younger of The Balanced Blonde.
And Sierra from LA-based lifestyle brand Free & Native said, "Perfect remedy to get you going without the disservice to your adrenals."
About Rasa
As a woman-owned business in Colorado, Rasa makes it easier to rethink the way we energize with its potent adaptogenic coffee and coffee alternative blends. Through its blends, Rasa makes it easy for the time-stressed and overworked to get daily adaptogenic support by upgrading their coffee ritual in an affordable and meticulously organic way. And the brand is proof you can naturally boost your energy, enhance mental clarity, and be way less of a stress-case with powerful healing herbs. To learn more, visit rasakoffee.com and take their interactive quiz to find out what your relationship with coffee is.
SOURCE Rasa
Share this article