Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Top of the World Brings New Retail Experience to Michigan State Rivalry

Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place Oct 16-21.


News provided by

Top of The World, LLC

Oct 01, 2018, 14:00 ET

Share this article

Share toX

Share this article

Share toX


NORMAN, Okla., Oct. 1, 2018 /PRNewswire-PRWeb/ -- Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place from October 16th through 21st. The pop-up shop will be a one-stop-shop for Michigan State apparel, rivalry gear, trivia and prizes as fans prepare for the Michigan vs. Michigan State game on October 20th.

"We are excited to partner with Michigan State and Alumni Hall to launch our first-ever pop-up shop," said Renata Kukowski, Top of the World Vice President of Licensing & Marketing. "The store will offer a unique experience, not only showcasing the newest Michigan State product but also offering fun and interactive events throughout the week to get students and fans excited for the game."

“We are excited to partner with Michigan State and Alumni Hall to launch our first-ever pop-up shop,” said Renata Kukowski, Top of the World Vice President of Licensing & Marketing. “The store will offer a unique experience while also offering fun and interactive events throughout the rivalry week.”

Post this

What fans can expect:

  • Michigan State and MSU-UM Rivalry apparel, gift items and game gear from Top of the World, Simple Modern, Garb, Cutter & Buck, Gameday Couture, Rock 'Em Apparel, Logo Brands and SKICKS
  • Rivalry trivia tournaments for prizes
  • Photo and social media opportunities including a selfie wall fully designed with Sharpie markers by celebrity shoe designer Jordana Schrager, and rivalry hashtag promotions
  • MSU on-campus scavenger hunt that gives students the opportunity to win a grand prize pack with gift cards, merchandise from the pop-up shop and Top of the World swag
  • Ultimate Fan Giveaway contest for a chance to win two coveted tickets to Saturday's game as well as merchandise from the pop-up shop

"We are really excited to partner with Top of the World, one of our top licensed vendors to create a unique shopping experience for fans throughout the rivalry week leading up to the Michigan game, and throughout the weekend," said Samantha Stevens, Michigan State University Director of Licensing. "We're also looking forward to bringing in some Michigan State classes and giving them a firsthand learning opportunity when it comes to licensed merchandise, retail product lines and retail marketing. We hope that students, fans and community members will come over and check it out."

About the Top of the World Pop-up Shop

Hours of Operation:                    
10:00-9:00 p.m. Tuesday, October 16
10:00-9:00 p.m. Wednesday, October 17
10:00-9:00 p.m. Thursday, October 18
9:00-10:00 p.m. Friday, October 19
8:00-10:00 p.m. Saturday, October 20
8:00-12:00 p.m. Sunday, October 21

Location:                         
East Lansing Marriott at University Place
300 M.A.C. Ave, East Lansing, Michigan 48823

Licensee Information:
Simple Modern – Simple Modern is a tumbler, water bottle and water bottle accessory company based in Norman, Oklahoma with a mission to deliver products that simplify life.

Garb – Garb is the original junior golf brand founded in Evergreen, Colorado in 1996 and has been the primary children's golf apparel supplier to the U.S. Open golf tournament, PGA Championship and Ryder Cup since 2001.

Gameday Couture – Gameday Couture is a collegiate-focused women's fashion brand that was featured on ABC's Shark Tank in 2014 and has been described as classic with a contemporary twist.

Rock 'Em Apparel – Rock 'Em Apparel is an apparel brand that began as a sock company in 2011 and is known for their unique, flavorful designs.

Logo Brands – Logo Brands is a collegiate and professional sports-focused lifestyle brand located in Franklin, Tennessee.

SKICKS – SKICKS are officially licensed canvas high top and low top sneakers designed in college colors and logos.

SOURCE Top of The World, LLC

Related Links

http://towbrand.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.